Digital Marketing Specialist (Loyalty/CRM Marketing)

Remote role for candidates in PST, MST, or CST timezones. Contract duration of 2–3 months with start dates of December 1 or December 5. W2 engagement; visa sponsorship not available.

About the role

This position supports a multi-location franchise client by managing loyalty marketing communications across email, SMS, and in-app channels to increase repeat visits and customer spend. You’ll work within a small, integrated team of approximately five people with access to senior colleagues for mentorship and escalation.

Responsibilities

• Manage end-to-end loyalty marketing campaigns across email, SMS, and app push notifications within the client's loyalty platform
• Segment customers based on purchasing behavior and buying patterns to drive targeted, triggered communications
• Develop and schedule promotions and offers designed to encourage repeat visits and increase average spend
• Collaborate with the creative team to produce and deploy customer-facing content
• Analyze offer performance, including impact on visit frequency and revenue, to inform ongoing campaign improvements
• Recommend proactive improvements to loyalty program strategy rather than waiting for direction

Requirements

• 3–5+ years of experience in loyalty marketing, CRM, or a closely related discipline
• Hands-on experience executing campaigns across email, SMS, and push notification channels
• Experience with Paytronix, Personix, or a comparable loyalty platform
• Experience with customer segmentation and triggered campaign workflows
• Background in multi-location, franchise, or physical-retail environments
• Proactive, continuous-improvement mindset with the ability to review current activity and recommend enhancements

Qualifications

• QSR, coffee chain, or franchise marketing experience; coffee-chain background considered a strong differentiator
• Familiarity with offer management and margin or promotional analysis

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401K eligibility

Pay

$40–50 per hour (W2).