CRM & Lifecycle Marketing Specialist - Growth Marketing

Remote – US based candidates only, no visa sponsorship available

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Responsibilities

• Own and optimize the advertiser lifecycle from signup to activity and re-engagement
• Maintain and troubleshoot CRM data quality across Salesforce and HubSpot
• Develop and automate recurring workflows for advertiser outreach and follow-ups
• Measure marketing effectiveness through tracking and iterative testing
• Expand CRM usage beyond email into broader channels like LinkedIn and SMS

Qualifications

• 2-4 years in lifecycle and CRM marketing with a passion for learning new tools
• Experience with HubSpot and Salesforce, understanding data flows in both systems
• Ability to write SQL for querying large datasets independently
• Fluency in AI tools for creating email content and HTML templates
• Proven track record of driving measurable improvements in activation, engagement, or retention

Pay

$130,050 – $200,000 annually

Benefits

• Medical, Dental, Vision, Life, and Disability insurance
• 401(k) retirement plan with employer contribution
• Unlimited discretionary paid time off
• Ten paid holidays per year
• 80 hours of paid sick leave per year