CRM & Lifecycle Marketing Specialist

Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We're looking for a hands-on, technical, and execution-focused CRM & Lifecycle Marketing Specialist to own the build of journeys, campaigns, coupons, segments, and HTML-based email templates. You'll work directly in the Attentive and Highouch (CDP) backend daily, turning strategy into deployed, working programs. This role is ideal for someone who enjoys building functional systems, troubleshooting technical issues, and improving performance through testing.

This role can be based in our Phoenix corporate office on a hybrid schedule or remote in Tucson, or one of our markets in California, Colorado, or Texas.

Responsibilities

• Campaign & Journey Execution
  • Build and launch email and SMS campaigns and automated journeys (welcome, activation, frequency, upsell, retention, winback) in Attentive
  • Build and edit HTML email templates; troubleshoot rendering issues
  • Configure and QA campaign logic, segmentation, and audience targeting
  • Execute campaigns supporting promotions, launches, and key business initiatives
• Coupon & Wallet Program Execution
  • Build and deploy coupons and offers, including configuration in the Attentive Wallet
  • QA coupon logic (redemption rules, expiration, stacking) before launch
  • Monitor redemption and flag issues or anomalies
• Platform Operations
  • Serve as the day-to-day technical operator of Attentive and related owned media tools
  • Maintain campaign hygiene, documentation, and organization within the platform
  • Troubleshoot platform issues and escalate/coordinate fixes as needed
  • Support integrations between Attentive and other systems (CDP, GA4/GTM tagging, e-commerce)
• Testing & Optimization
  • Set up and run A/B tests on messaging, timing, segmentation, and offers
  • Monitor campaign and journey performance (engagement, conversion, revenue)
  • Flag performance trends and surface optimization ideas to the Director
• Cross-Functional Support
  • Partner with Brand/Creative to implement on-brand lifecycle messaging
  • Work with Paid Media and Analytics to keep tracking and targeting aligned across channels

Requirements

• 2-4 years of experience in CRM, lifecycle marketing, or email/SMS marketing operations
• Hands-on experience building campaigns and journeys in a CRM/ESP platform (Attentive strongly preferred; Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot also relevant)
• Working knowledge of HTML/CSS for email template builds and troubleshooting
• Comfortable working directly in a platform backend
• Experience with coupon/offer mechanics and promo logic a strong plus
• Familiarity with customer data platforms (CDPs) or audience data integrations a plus
• Strong attention to detail and QA discipline
• Comfortable managing multiple campaigns/journeys at once
• B2C experience preferred

What Success Looks Like

• Campaigns and journeys are built accurately, on time, and QA'd before launch
• Attentive platform stays organized, documented, and easy to navigate
• Coupon and wallet programs run cleanly with minimal redemption issues
• Testing cadence improves performance quarter over quarter
• Faster turnaround from brief to live campaign

About Us

Super Star Car Wash isn't just a place to get your car washed. It's where you leave your messes and stresses behind. With over 118 locations across AZ, CA, CO, and TX, we're your ultimate sidekick for top-notch car wash services that truly shine. Since the start, we've focused on reliability, unlimited car washes, and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices, while giving back to our communities through partnerships, fundraising, and charity work.

Benefits

• Medical, Dental, and Vision coverage
• STD, LTD, and Life Insurance Options
• 401(k) with company match
• Free unlimited car washes
• Paid vacation and sick time
• Company holidays
• Employee Assistance Program
• Tuition reimbursement
• Employee Referral Program