CRM & Email Marketing Manager

Audience Segmentation

Develop and implement CRM and audience segmentation strategies to get under the skin of a large and growing database of fans wishing to attend a once in a lifetime event.

Propensity Targeting

Identify higher propensity audiences from a fan database and work with Digital Engagement and CRM teams to create targeted campaigns to maximize fan lifetime value.

Email

• Plan, create, and support the execution of email marketing campaigns, including campaign brief development, content creation, and email deployment

Collaborative Working

Collaborate with internal creative and digital marketing teams to develop compelling campaigns including creative storytelling, visuals, and campaign assets.

Campaign Personalization

Segment customer profiles and create targeted email campaigns to maximize personalization and relevance.

Email Best Practice

Maintain email deliverability and reputation and follow industry best practices for email marketing.

Project Management

Project management of end to end email campaign from inception through delivery and reporting.

Insights & Analysis

Leverage data insights and analytics to optimize campaign performance and audience engagement.

Storytelling

Use those insights to create a narrative and leverage storytelling abilities to turn those data insights around audience growth, CRM segmentation and email performance.

Activations

Support the successful delivery of event activations at sporting and cultural events in Los Angeles.

Ad Hoc Support

General willingness to learn and support the Ticket Marketing team in ad hoc marketing campaigns and activations.

Qualifications & Experience

• 3+ years of experience in CRM and email marketing (preferably with experience in major events, sports properties, or ticketed events)
• Strong knowledge of email marketing best practices, including segmentation, personalization, and automation
• Proficiency in CRM and email software platforms, such as Salesforce Marketing Cloud
• Analytical mindset with the ability to analyze campaign data and derive actionable insights
• Strong project management skills and ability to work effectively with multiple stakeholders; experience with tools such as Asana or Jira would be useful
• Experience working with creative and digital media teams
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously
• Exceptional communication and interpersonal skills for effective stakeholder engagement

Requirements

• Must have a valid US driving license
• Willingness to work on client site up to 4 days per week (Downtown LA)

Pay

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

$70,000-$95,000