CRM Coordinator (Las Vegas or Jersey City)
About the role
As the CRM Coordinator, you will manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention.
Responsibilities
- Be hands‑on in creating, segmenting, and launching remarketing campaigns, primarily emails, in‑app & push notifications
- Conduct A/B or multivariant testing on various CRM journeys to establish which is the most effective
- Ensure all CRM journeys comply with current best practices in the industry
- Assist in content communications as necessary
Qualifications
- At least 2–3 years of experience working in an auditing role, in the casino industry or another heavily regulated industry (e.g., depository institutions, investment institutions, health care)
- Preferred experience in Gaming Audit and Title 31/Bank Secrecy Act
- Knowledge of gaming regulations is highly preferred
- Proficient in Microsoft Word, Excel, Outlook
- Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license required by law
Additional Requirements
- Detail‑oriented; high integrity and quality driven
- Aptitude for problem‑solving
- Capable of coordinating efforts with members of a cross‑functional team
- Strong organizational, written, and oral communication skills
- Successful completion of a background screen
Pay
The salary range for this position is $45,000 – $50,000 USD, dependent on factors such as relevant experience, geography, business needs, and market demand.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Paid Personal Time Off and paid company holidays
- Other employee benefits
About Us
At Caesars Digital, we don’t just play the game — we set the standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience, and industry excellence. We believe every team member should be treated like royalty because we are all Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms—including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino, and Caesars Racebook—to the expanding retail footprint and our William Hill legacy, we’re building something extraordinary and want you to be part of it.