CRM Coordinator (Las Vegas or Jersey City)
Caesars Entertainment · Las Vegas, NV · 1 mo ago
On-siteMarketing$45k–$50k/yrFull-time
About the role
As the CRM Coordinator, you will manage the Caesars CRM campaigns and drive retention through customized player journeys throughout the customer lifecycle to maximize customer retention.
Responsibilities
- Be hands‑on in creating, segmenting, and launching remarketing campaigns, primarily emails, in‑app & push notifications
- Conduct A/B or multivariant testing on various CRM journeys to determine the most effective approach
- Ensure all CRM journeys comply with current best practices in the industry
- Assist in content communications as necessary
Qualifications
- 2–3 years of experience working in an auditing role, in the casino industry or another heavily regulated industry (e.g., depository institutions, investment institutions, health care)
- Preferred experience in Gaming Audit and Title 31/Bank Secrecy Act
- Knowledge of gaming regulations is highly preferred
- Proficient in Microsoft Word, Excel, Outlook
- Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other required certification or license
- Detail‑oriented; high integrity and quality driven
- Aptitude for problem‑solving
- Capable of coordinating efforts with members of a cross‑functional team
- Strong organizational, written, and oral communication skills
- Successful completion of a background screen
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Paid Personal Time Off
- Paid company holidays
- Other employee benefits
Pay
The salary range for this position is $45,000 – $50,000 USD, dependent on factors such as relevant experience, geography, business needs, and market demand.
About Us
Caesars Digital, a proud part of Caesars Entertainment, is a leader in digital innovation, customer experience, and industry excellence. With platforms such as Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino, and Caesars Racebook, the company continues to expand its retail footprint and legacy partnerships across sports and entertainment.