CRM Campaign Specialist

About the role

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

We’re looking for a Campaign Specialist to join our CRM team and help bring personalized, data-driven customer communications to life across multiple channels. This role will lead the seamless execution and measurement of personalized, multichannel campaigns and customer journeys designed to increase customer frequency, strengthen retention, reactivate lapsed guests, and drive incremental revenue.

Responsibilities

• Deliver accurate and timely campaigns by managing end-to-end execution including creative requests, legal and brand review, offer creation, asset handoff, content entry and QA.
• Assist in the creation and QA of campaign briefs
• Assist in the creation of analytics briefs for ad hoc analysis
• Create and facilitate campaign timelines within Monday.com
• Own email and push content entry and management to support Next Best Action program
• Own campaign proofing process, ensuring accurate and timely creative
• Ensure campaigns use appropriate taxonomy for tagging & measurement purposes
• Own internal communications of campaigns to internal stakeholders including social care team and brand partners
• Manage request, testing, and deployment of rewards and offers to internal digital and MarTech team
• Facilitate campaign calendar updates
• Facilitate internal and partnership creative review and approvals
• Make copy and link edits, as needed, in Figma
• Work with legal to get necessary legal review and disclosures necessary for comms
• Pull available data to support campaign reporting on a weekly and ad hoc basis
• Proactively identify and act on opportunities for improvement in current campaign development and reporting process
• Own briefing for web and app assets and facilitate creative review and approval process, as needed

Requirements

• 3-5 years of experience in Marketing or/and Campaign Execution
• Strong attention to detail and project management skills (process-obsessed and results-driven)
• Marketing project management experience
• Collaborative and curious self‑starter
• Ability to manage multiple projects in a fast‑paced, agile and deadline‑driven environment
• Salesforce Marketing Cloud or equivalent tools (nice to have)
• Degree in Marketing or equivalent

Skills

• Humble, rolls up sleeves, looks for ways to help
• Learns from others and contributes wherever possible
• Cares deeply about doing great work and driving results
• Curious, asks questions, seeks out opportunities to improve
• Brings solutions, ideas, and perspectives that move the team forward
• Takes full responsibility for work and sees things through to completion
• Not afraid to fail; views failure as part of learning and growth
• Takes action, moves