Senior CRM Campaign Specialist

About the role

As a Senior CRM Campaign Specialist, you'll help drive customer engagement and business growth through impactful email marketing programs for LendingTree's Insurance business. You'll join a growing Email team and play a hands‑on role in bringing CRM strategies to life — from campaign planning and segmentation to testing, deployment, and optimization. This role is great for an experienced email marketer who enjoys balancing strategic thinking with hands‑on execution and using data to continuously improve the customer experience.

Responsibilities

• Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
• Own the execution of automated and one‑time email campaigns, including segmentation, personalization, testing, and deployment.
• Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
• Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
• Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
• Communicate campaign timing, targeting, scope, and results to internal stakeholders.
• Continuously optimize email