CRM Business Analyst (Salesforce) – Hybrid Role

About the role

We are recruiting for a Salesforce Administrator to support the sales team within the GP Consumer Products Group (~900 users), with support for our service, marketing, category management, and pricing teams as needed. This role serves as a subject matter expert on Salesforce and its supporting applications.

The successful candidate is a self-motivated, high-energy individual who thrives in a high-demand, performance-driven environment — able to manage multiple priorities in parallel and meet deadlines on short timeframes. They combine strategic and economic thinking with the ability to partner with a wide range of business users, acting as a change agent and Salesforce evangelist, and bring strong communication, technical, and design skills within a matrixed organization.

Location: Atlanta, GA or Green Bay WI (hybrid role – 3 days a week in office)

What You Will Do

• Provide security and administration for Salesforce and other supporting applications
• Configure custom objects, page layouts, validation rules, and reports/dashboards
• Design, build, and maintain automation using Salesforce Flow
• Estimate effort for your own configuration and administration work, and help scope larger requests during planning
• Coordinate with onshore/offshore development resources on handoffs for work beyond admin configuration (e.g., custom code, integrations)
• Apply database and data-modeling concepts to protect process integrity and data cleanliness
• Evaluate and implement third-party and Salesforce add-ons based on value and fit
• Provide user support, troubleshooting, training, and data loads
• Partner with cross-functional teams to implement process changes and develop metrics to measure their effectiveness
• Work with stakeholders to understand pain points and outline potential solutions
• Participation in agile process to communicate priorities, manage backlog and refine user stories
• Maintain technical documentation

Who You Are (Basic Qualifications)

• Bachelor's degree
• 2+ years of experience in business or IT functions

What Will Put You Ahead

• 2+ years as a Salesforce administrator with Sales Cloud on Lightning Experience
• Salesforce Administrator certification
• Consumer products business experience
• Exposure to Service Cloud/Pardot/Account Engagement
• Ability to read and understand Apex to troubleshoot and collaborate with developers
• Experience with Agile / sprint-based delivery (e.g., Azure DevOps) and coordinating with onshore/offshore development resources
• Working knowledge of generative AI and how it applies to CRM and sales workflows, including tools such as Agentforce, Einstein for Sales, and Microsoft Copilot
• Working knowledge of integrating Salesforce with external systems