CRM and Lifecycle Manager

Responsibilities

• Own segmentation strategy and audience builds for email, MMS, push notifications, loyalty, lifecycle campaigns, and triggered communications
• Build, manage, and QA UTM links for CRM communications, ensuring links are accurate, trackable, and aligned to reporting needs
• Deploy email, MMS, and push communications developed in partnership with the Retail Marketing Manager, ensuring all sends are accurate, timely, compliant, and properly segmented
• Manage ongoing loyalty program communications and reporting, including member engagement, tier performance, redemption behavior, opt-ins, retention, and repeat purchase trends
• Build and optimize lifecycle journeys that support acquisition, repeat purchase, retention, loyalty engagement, reactivation, personalization, and customer growth
• Monitor CRM and loyalty performance, translating insights into recommendations that improve segmentation, engagement, retention, personalization, attribution, and marketing-attributed revenue

Qualifications

• A detail-oriented CRM operator who enjoys the technical side of campaign execution, segmentation, tracking, and deployment
• A strong analytical thinker who understands how segmentation, UTM structure, loyalty behavior, and tracking consistency impact performance reporting
• Comfortable supporting both campaign execution and loyalty program optimization, with a focus on improving engagement, retention, repeat purchase, and customer value
• Highly organized and able to manage multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting needs at once
• A strong cross-functional partner who can work closely with Retail Marketing, Creative, Digital IT, Sweed, Analytics, Retail Ops, and leadership
• A proactive problem-solver who can identify platform issues, reporting gaps, tracking inconsistencies, loyalty opportunities, or process improvements before they slow the team down
• Background check required