Manager, CRM & Lifecycle

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self‑expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world‑class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Responsibilities

• Lead the CRM & Lifecycle roadmap for assigned portfolio brands, managing strategy and execution across email, SMS, push notifications, loyalty and other owned channels; plan trigger and journey campaigns, audience segmentation, testing, deployment, optimization and cohort analysis.
• Develop lifecycle marketing programs for acquisition, onboarding, retention, reactivation, loyalty engagement and churn prevention, ensuring communications are relevant, timely and brand‑consistent.
• Lead end‑to‑end planning and delivery of lifecycle campaigns and journeys, overseeing testing, QA, launch, analysis and optimization; manage campaign calendars, capacity, dependencies and escalation paths.
• Ensure CRM and lifecycle marketing programs comply with evolving privacy, legal and regulatory requirements.
• Lead measurement and KPI reporting across channels, campaigns, journeys and lifecycle cohorts; partner with Analytics to define success metrics, test design, dashboards and recurring business‑review inputs; analyze performance to identify trends, uncover opportunities and communicate actionable insights.
• Partner closely with Brand Marketing, Loyalty, Digital, Analytics, Merchandising, Creative, Technology and other stakeholders to align lifecycle strategies with portfolio‑wide best practices and brand‑specific business needs; create alignment on priorities, timelines, risks, trade‑offs and success measures across complex initiatives.

Qualifications

• Bachelor’s degree required.
• 4+ years of progressive experience in CRM, lifecycle marketing, retention, loyalty, customer engagement or a closely related field.
• Demonstrated success developing CRM or lifecycle strategies across owned channels, including segmentation, triggered communications, journey design, experimentation, personalization and measurement.
• Ability to interpret customer and campaign data, frame business opportunities and turn insights into clear recommendations and performance readouts.
• Proven ability to independently lead CRM or lifecycle priorities across multiple brands, business units, customer segments or stakeholder groups in a fast‑paced, matrixed environment.
• Strong strategic guidance, stakeholder management, prioritization, project leadership and executive communication skills.
• Experience working with CRM platforms, ESPs, marketing automation tools, customer data platforms and reporting or analytics tools.

Pay

The annual base salary range is $90,000–$100,000. This role is also eligible to receive short‑term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Benefits

• Employee discount
• Paid time off
• Medical, dental and vision coverage
• 401(k) and Roth 401(k)
• Stock purchase plan
• Life insurance
• Flexible spending account
• Opportunities for advancement
• Tuition reimbursement for qualified courses
• Strong company culture
• Employee resource groups