CRM Lifecycle Manager

About the role

This role will own the strategy and execution of lifecycle communications that drive engagement, retention, and a cohesive customer experience across digital channels. You will partner closely with cross-functional teams to balance business priorities with audience needs while optimizing cadence and performance. The position requires a mix of hands-on campaign management, analytical rigor, and operational discipline in a fast-moving consumer environment. Success in this role will be measured by the quality, timeliness, and impact of the company's CRM programs.

Responsibilities

• Own the CRM calendar, balancing business requests and customer engagement to optimize communication cadence.
• Manage end-to-end campaign execution, including building and deploying email, push, and SMS campaigns.
• Monitor campaign performance daily, analyzing results to inform future testing and strategy adjustments.
• Present campaign performance insights to stakeholders, highlighting learnings and future directions.
• Collaborate with cross-functional teams to ensure a cohesive customer experience across all touchpoints.
• Ensure accurate setup and timely deployment of campaigns, including troubleshooting any issues that arise.

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing, preferably in a DTC or consumer app setting.
• Hands-on experience with marketing automation platforms like Iterable, including building automated lifecycle flows.
• Proven ability to manage a full CRM calendar across diverse user segments without oversight.
• Strong analytical skills to set KPIs and translate results into actionable insights.
• Exceptional organization and project management skills, adept at juggling multiple projects and deadlines.
• Basic knowledge of HTML and CSS for troubleshooting email issues; Handlebars experience is a plus.

Benefits

• Medical, dental, and vision insurance.
• Flexible PTO policy.
• 401k plan.
• Paid parental leave.
• Wellbeing benefits including virtual workouts and therapy sessions.
• Monthly reimbursement for wifi and/or cell phone bills.
• Annual reimbursement for learning and development opportunities.
• Dynamic and collaborative start-up work environment.

Pay

$110,000 – $130,000 annually

Schedule

Remote — US-based candidates only; no visa sponsorship available