CRM Analytics Manager
Profiles · New York, NY · 1 mo ago
On-siteAnalystFull-time
About the role
This role is onsite four days per week from 8:30 a.m. to 5:30 p.m., with one remote day.
Responsibilities
- Own daily push-alert and recurring executive CRM reporting.
- Write actionable summaries connecting campaign performance to content and messaging decisions.
- Build and maintain SQL queries supporting attribution, campaign analysis, and stakeholder requests.
- Audit CRM segments, reconcile reporting discrepancies, and resolve data-quality issues.
- Analyze engagement trends and personalization opportunities across email, push, in-app, and SMS.
Requirements
- Experience in CRM, lifecycle marketing, or data and marketing analytics.
- Advanced SQL skills, including writing and troubleshooting queries independently.
- Hands-on experience with Braze or a comparable CRM and lifecycle platform.
- Experience with attribution modeling, campaign measurement, segmentation, and cohort analysis.
- Advanced Excel and pivot-table skills; Tableau or Adobe Analytics experience is preferred.
Benefits
- Hybrid schedule with one remote day per week.
- Join a leading national media organization.
- Support CRM analytics across multiple established digital brands.
- Collaborate with executive, editorial, marketing, and data teams.
- Influence subscriber growth, engagement, and retention strategies.