Credit Marketing & Communications, Marketing Manager – New York

About the role

We are seeking a Marketing Manager to support the go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings, including web subscription products. Reporting to the AVP, Marketing Strategy, this role helps develop marketing strategies and drives their execution: defining product and audience insights, building and running integrated campaigns, developing content and sales enablement assets, and managing day-to-day campaign execution and optimization across teams and channels. This role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

Success in this role requires strong product marketing experience. You bring a proven ability to develop and execute go-to-market plans, translate complex products into clear and compelling market narratives, and leverage data to optimize marketing performance. You are collaborative, detail-oriented, and results-driven, with the ability to manage multiple priorities and work effectively across teams to deliver measurable business outcomes.

Responsibilities

• Go-to-Market Strategy & Execution
  • Support the development of go-to-market strategies for credit ratings products across priority markets and segments – including web subscription products on dbrs.morningstar.com
  • Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue
  • Partner with Business Development to align marketing priorities with market opportunities and client needs
• Positioning, Messaging & Insights
  • Define target audience segments and buyer personas for credit ratings offerings to inform marketing, messaging, and go-to-market strategies
  • Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
  • Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
  • Analyze website activity and funnel performance metrics (traffic, engagement, registration, and conversion) to identify opportunities and optimize marketing campaigns and subscription growth programs
• Demand Generation & Sales Enablement
  • Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels
  • Partner with Digital Marketing to optimize channel mix and campaign performance
  • Collaborate with Events Marketing to develop event strategies (conferences, roundtables, panel discussions, webinars) and support the execution of these events
  • Own email marketing strategy and execution, including audience segmentation, campaign development, testing, optimization, and performance measurement to drive demand and nurture leads
  • Develop high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases)
• Content & Thought Leadership
  • Develop and execute strategies to distribute research, commentary, and strategic content to drive engagement and demand
  • Translate ratings research and insights into commercially relevant narratives across marketing assets (emails, landing pages, social posts, newsletters, event promotion and campaign copy)
• Performance Measurement & Optimization
  • Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
  • Analyze campaign and program performance and identify optimization opportunities to improve ROI
  • Build performance reports and provide regular reporting and actionable insights to stakeholders
• Cross-Functional Collaboration
  • Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
  • Manage the end-to-end campaign execution process from briefing, through launch, measurement and optimization – coordinating with Digital Marketing, Content, Events, Copy, and Design teams to bring campaigns to market on time and on brief
  • Partner day-to-day with cross-functional teams to manage inputs, reviews, and approvals across stakeholders with strong attention to detail and follow through

Qualifications

• 5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
• Proven track record of developing go-to-market plans and executing multi-channel integrated campaigns that deliver measurable business impact – experience promoting web subscription products a plus
• Experience developing and executing email marketing programs on Pardot, Eloqua, HubSpot, or other marketing automation platforms
• Ability to translate complex, technical products into clear, compelling market narratives
• Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
• Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
• Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
• High attention to detail, strong project management skills, and the ability to manage multiple priorities

Benefits

• Financial Health
  • 100% 401k match up to 6% of salary
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission
• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance
• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
  • Tuition Reimbursement
• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Pay

Base Salary Compensation Range: $77,163.00 - $113,178.33

Incentive Target Percentage: 7.5% Annual

Schedule

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change.