Creator Strategy Manager - TikTok Local Services

About the Team

With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Service, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Service creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

About the Role

As a Vertical Ops Strategy & Growth Manager, you will own the strategy and growth of one of TikTok Local Services' strategic verticals (e.g. Travel or Dine-in). You will partner across Product, Category, Data Science, Marketing and Operations to identify the highest-impact business opportunities, shape marketplace strategy, and build scalable growth models for an evolving business in the US.

Responsibilities

• Own the end-to-end business strategy of a vertical, defining growth priorities and translating business goals into investment plans, operating mechanisms and cross-functional initiatives. You will continuously identify where the marketplace should grow next—from geographic expansion and merchant prioritization to creator ecosystem development and content supply strategy. Examples include:
  • Travel: defining strategies to improve creator content supply, identifying priority geo hubs for business investment, and determining which hotels should be featured as priority category topics.
  • Dine-in: analyzing content supply across merchant, geography and creator segments to identify underserved areas; designing creator incentive models to improve posting efficiency and ROI; and developing strategies to improve creator retention while reducing duplicate content.
• Drive business planning and marketplace optimization through rigorous goal setting, KPI management, budget allocation and performance reviews. Leverage deep analytical problem solving to uncover structural opportunities across merchant coverage, creator participation, content distribution and marketplace health, and translate insights into actionable business strategies.
• Incubate and scale strategic growth initiatives by tackling ambiguous business problems and validating new growth hypotheses. Design incentive mechanisms, operating models and GTM strategies that improve marketplace efficiency, strengthen supply quality, and establish scalable playbooks across the vertical.
• Partner with Product and cross-functional leaders to shape platform capabilities and business strategy. Translate market insights and operational learnings into product roadmaps, resource allocation decisions and organizational priorities, influencing how the vertical evolves over the long term.

Minimum Qualifications

• Bachelor's degree or above, experience in strategy operations or analytical work.
• Excellent communication and partnership with XFN partners.
• Clear logic, strong execution ability, data analysis ability, strong self-drive, and resilience in navigating ambiguity and shifting priorities.

Preferred Qualifications

• Experience in management consultancy or product operations role is advantageous.

Pay

The base salary range for this position in the selected city is $103,360 - $273,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Benefits may vary depending on the nature of employment and the country work location. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.