Creator & Influencer Marketing Lead

Responsibilities

• Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
• Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
• Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
• Pull together a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
• Bring a performance marketing mindset to creator work, partnering with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company

Qualifications

• Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
• Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
• Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
• Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
• Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
• Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
• An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
• Hands-on experience building tools / solutions with AI
• Experience working with consumer technology products

Compensation

Compensation Range: $175K - $225K