Creative Strategist

About the role

Ejam is seeking a Senior Creative Strategist to lead performance-driven creative for one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation.

Responsibilities

• Own Creative Strategy & Direction
• Develop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance data
• Lead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and Instagram
• Set creative direction that balances brand consistency with direct-response effectiveness
• Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters
• Provide clear creative briefs, examples, and feedback that elevate execution quality and speed
• Collaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocity
• Partner with freelance creatives as needed to scale production
• Analyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimization
• Translate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formats
• Own the creative testing roadmap and continuously push new hypotheses into market
• Platform & Trend Leadership
• Stay ahead of evolving platform trends, ad formats, creator styles, and competitive activity
• Apply trends strategically — not reactively — ensuring they align with brand voice and performance goals
• Bring fresh thinking to creative formats, storytelling approaches, and testing methodologies
• Strategic Impact & Mentorship
• Influence broader creative and growth strategy through insights, learnings, and recommendations
• Contribute to creative playbooks, frameworks, and best practices as the team scales
• Mentor junior strategists and elevate creative thinking across the team

Requirements

• 5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environments
• Proven track record of developing paid social creative that scales
• Strong ability to connect performance data to creative decisions
• Experience leading or heavily influencing cross-functional creative teams

Nice to have

• Experience in health, wellness, or supplement brands
• Familiarity with UGC-style ads, testimonials, and creator-led content
• Copywriting or scripting experience
• Experience working with freelance creative talent