Creative Producer, Division of Communications and Marketing - UT System Administration

About the role

The creative producer serves as a communications and multimedia professional responsible for independently conceptualizing, developing and producing high-impact visual content that elevates the visibility and reputation of the University of Tennessee System. Reporting to the associate vice president for communications and marketing, this position provides creative direction and execution for multimedia storytelling that supports presidential priorities, systemwide initiatives and strategic communications and marketing activities led by the UT System Division of Communications and Marketing. The creative producer exercises independent creative judgment, strategic content planning and specialized technical skill in video, photography and multimedia storytelling. This role leads end-to-end production for high-profile projects on behalf of the UT System, including the Office of the President and the UT Board of Trustees. The creative producer’s work enhances brand recognition, supports leadership communications, reinforces public trust and demonstrates the university’s statewide impact. The University of Tennessee System is the state’s oldest higher education institution and preeminent public university. The UT System is comprised of campuses at Knoxville, Chattanooga, Pulaski and Martin; the Health Science Center at Memphis; and the statewide Institute of Agriculture and Institute for Public Service. With a presence in each of Tennessee’s 95 counties and through the combined force of education, research and outreach, the University serves students, business and industry, schools, governments, organizations and residents statewide.

Responsibilities

• Plan, design, and lead the creative direction, filming, photography and post-production of high-profile multimedia content that advances presidential and systemwide communications and marketing priorities.
• Capture high-quality video and still imagery across diverse settings — from studio shoots and environmental portraits to statewide campus/institute environments, student life, research, outreach, special events and presentations — for use in digital, print and social media materials.
• Manage all phases of production — from concept development and scripting to editing and delivery — ensuring quality, consistency and brand alignment across platforms.
• Develop narrative packages, long-form videos and presentation materials that communicate UT’s mission and statewide impact with clarity and emotional resonance.
• Ensure all content reflects the UT System’s visual identity standards and brand voice.
• Collaborate with leadership and colleagues – within and outside the division – to assess needs, recommend creative approaches and plan multimedia projects that support executive messaging, institutional campaigns and brand storytelling.
• Translate complex topics into compelling visual narratives that engage diverse audiences and strengthen understanding of the UT System’s mission and value.
• Partner with campus/institute communicators and system staff to ensure coordination, consistency and alignment across institutions.
• Apply analytics and performance data to inform creative strategy and optimize reach, engagement and effectiveness.
• Conduct research to identify trends, best practices and creative techniques.
• Recommend new tools, formats and approaches.
• Manage multiple projects simultaneously, balancing priorities and