Creative Performance Strategist

About the job

The Creative Performance Strategist at Comfrt is responsible for leading creative concepting and campaign development across various platforms, ensuring that all creative output is engaging, innovative, and optimized for measurable marketing performance. This role bridges creative strategy and execution, using data and insights as well as emerging tools and AI to scale performance assets that deliver ROAS at scale.

Responsibilities

• Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution
• Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand
• Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content
• Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity
• Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content
• Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience
• Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it
• Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale
• A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling
• Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced
• Experience with AI tools, marketing technology, analytics platforms, and social media insights
• An analytical mindset with the ability to translate data into actionable insights
• A self-starter with the ability to work quickly and solve problems cross-functionally
• A clear understanding of how creative storytelling meets performance
• Ecommerce high growth experience preferred
• A sense of curiosity and what is driving impact for high growth DTC brands

Benefits

Comfrt offers a comprehensive benefits package including generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a supportive, creative environment where your ideas and growth are valued, and be part of a purpose-driven company shaping the future of comfort and mental wellness.