Creative Marketing Specialist

Job Summary

This position is responsible for supporting the development and execution of marketing programs, with a focus on creative development, digital engagement, and brand experience. This role brings campaigns to life across digital and in-person channels through compelling content, design, and coordinated execution.

Essential Functions

• Support and execute patient awareness and education campaigns across digital channels, including social media, SEO and SEM, email marketing, and lead nurturing initiatives.
• Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral.
• Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives.
• Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints.
• Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience.
• Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics.
• Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables.
• Aid in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and suggest improvements to integrative tools.
• Interact with external vendors, designers, and agencies to support campaign and creative execution.
• Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness.

Required/Preferred Education And Experience

• Bachelor’s Degree in Marketing or a related field (or equivalent work experience)
• 2–4 years of experience in marketing, with a focus on digital marketing, content creation, or graphic design

Knowledge, Skills And Abilities

• Strong creative skillset with experience in visual design and content development (Adobe Creative Suite or similar tools preferred)
• Fair working knowledge of social media platforms, digital marketing channels, and content best practices
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms)
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset
• High attention to detail and commitment to producing high-quality, on-brand work
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Willingness to learn, take initiative, and contribute creatively to team success

Travel Requirements

This position has minimal travel.

Physical Demands

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Constantly
• Talking - Occasionally
• Hearing - Occasionally
• Repetitive Motions - Frequently

Pay

The Annual Salary For This Position Is $65,000.00 to $75,000.00 This position is eligible for an annual bonus in accordance with the company's bonus plan.

Benefits

ZOLL is committed to providing a comprehensive benefits package that includes details available at www.zollbenefits.com. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or status as a protected veteran.