Jobs · Marketing · Michigan

Creative Marketing Specialist

EOTECH · Plymouth, MI · 2 wk ago
MarketingFull-time

Job Summary

EOTECH is seeking a Creative Marketing Specialist to support the execution of marketing initiatives across EOTECH and its family of brands. This role is ideal for a recent graduate or early-career marketing professional with strong graphic design skills, social media experience, and a passion for content creation.

Essential Functions

  • Create digital advertisements, promotional graphics, email marketing assets, website visuals, and social media content.
  • Develop print-ready marketing materials including trade show graphics, signage, brochures, flyers, and sales collateral.
  • Aid in product launch materials, campaign creative, and brand initiatives across multiple business units.
  • Maintain brand consistency and visual standards across all creative deliverables.
  • Capture photography and video content at company events, trade shows, range days, product demonstrations, and internal projects.
  • Edit photo and video content for social media, website, email, and advertising use.
  • Organize and maintain digital asset libraries.
  • Collaborate with internal stakeholders to gather creative requirements and ensure timely project completion.
  • Aid in marketing efforts for EOTECH and affiliated brands including EOTAK, EVS, MatrEX, and future business units.
  • Assist in coordinating creative projects from concept through final production.
  • Assist with the planning, coordination, and execution of trade shows, events, and industry exhibitions.
  • Aid in the preparation and organization of booth materials, marketing collateral, product displays, and event assets.
  • Cover event logistics, vendor communications, scheduling, and related administrative requirements.
  • Provide on-site and post-event support to help ensure successful event execution and follow-up.
  • Assist with website content updates and digital marketing campaigns.
  • Aid in social media content planning, scheduling, and publishing.
  • Coordinate content calendars and campaign timelines.
  • Monitor and respond to social media messages and inquiries.
  • Support affiliate, influencer, and community engagement initiatives.

Qualifications

  • Proficiency in Adobe Creative Suite, including: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
  • Excellent visual design, typography, and layout skills.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Strong understanding of social media platforms and content best practices.
  • Portfolio demonstrating graphic design and creative work.
  • Experience with Adobe Premiere Pro and/or After Effects.
  • Experience managing social media accounts for a business or organization.
  • Experience within the firearms, defense, outdoor, tactical, hunting, military, law enforcement, or related industries.

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