Creative Marketing Specialist
EOTECH · Plymouth, MI · 2 wk ago
MarketingFull-time
Job Summary
EOTECH is seeking a Creative Marketing Specialist to support the execution of marketing initiatives across EOTECH and its family of brands. This role is ideal for a recent graduate or early-career marketing professional with strong graphic design skills, social media experience, and a passion for content creation.
Essential Functions
- Create digital advertisements, promotional graphics, email marketing assets, website visuals, and social media content.
- Develop print-ready marketing materials including trade show graphics, signage, brochures, flyers, and sales collateral.
- Aid in product launch materials, campaign creative, and brand initiatives across multiple business units.
- Maintain brand consistency and visual standards across all creative deliverables.
- Capture photography and video content at company events, trade shows, range days, product demonstrations, and internal projects.
- Edit photo and video content for social media, website, email, and advertising use.
- Organize and maintain digital asset libraries.
- Collaborate with internal stakeholders to gather creative requirements and ensure timely project completion.
- Aid in marketing efforts for EOTECH and affiliated brands including EOTAK, EVS, MatrEX, and future business units.
- Assist in coordinating creative projects from concept through final production.
- Assist with the planning, coordination, and execution of trade shows, events, and industry exhibitions.
- Aid in the preparation and organization of booth materials, marketing collateral, product displays, and event assets.
- Cover event logistics, vendor communications, scheduling, and related administrative requirements.
- Provide on-site and post-event support to help ensure successful event execution and follow-up.
- Assist with website content updates and digital marketing campaigns.
- Aid in social media content planning, scheduling, and publishing.
- Coordinate content calendars and campaign timelines.
- Monitor and respond to social media messages and inquiries.
- Support affiliate, influencer, and community engagement initiatives.
Qualifications
- Proficiency in Adobe Creative Suite, including: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
- Excellent visual design, typography, and layout skills.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Strong understanding of social media platforms and content best practices.
- Portfolio demonstrating graphic design and creative work.
- Experience with Adobe Premiere Pro and/or After Effects.
- Experience managing social media accounts for a business or organization.
- Experience within the firearms, defense, outdoor, tactical, hunting, military, law enforcement, or related industries.