Creative Marketing Manager

About the role

Bowfish is an organization that emulates, advocates, and educates on sustainable and circular business practices. We challenge industry standards on what sustainability means and pursue practices to improve those standards across all of our brands. We build, support, and encourage an environment that focuses on growth and balance for our employees, and we always focus on our communities.

Responsibilities

• Marketing Management

• Development of promotional design and strategy

• Collaborate with team on marketing calendar and any information that needs to be shared with our customers

• Create marketing calendar and plan for seasonal product launches and scheduling social post and campaigns

• Design and execute email campaigns

• Social Media Marketing Management

• Lead the creative direction, planning, and production of social media content across all platforms, ensuring posts are compelling, on-brand, and aligned with overall marketing and email campaign objectives
• Own the content creation process from concept to execution, including ideation, shooting, editing, and publishing engaging photo and video content
• Stay up to date on social media trends, trending audio, and platform best practices, and proactively bring fresh ideas to grow reach and engagement
• Collaborate with the Store Managers on supplemental weekly content to support consistent daily posting on Instagram and Facebook
• Oversee community engagement across social platforms, responding to customers and providing direction and support to the Store Managers as needed
• Visual Branding Oversight
• Create instore visuals for signage, educational material and packaging
• Maintain consistent brand image across physical and digital assets
• Collaborate with Store Merchandiser for a cohesive in-store and digital experience for window displays
• E-commerce Maintenance + Management
• Product Management
• Support team during photoshoots to organize and process photos by sorting culling during photoshoot days
• Maintain current products and regularly clean out old products from the site
• Oversee product assets and clean up any copy or photo issues
• Direct store manager assisting with website maintenance
• Website Design
• Create consistent branding across site and manage
• Direct merchandising strategy and execute website merchandising by creating collections, maintaining product organization, and cross selling
• Design artwork for website and consistently maintain homepage visuals and modules to align with current and seasonal trends
• Backend Management
• Ecom sale day prep management by creating discount codes and collections
• Management of “New” collection and adding and removing of products to keep collection up to date
• Admin team responsibilities
• Attend Tuesday TB’s. Report weekly updates for Marketing vertical
• Report weekly updates for Marketing vertical
• Oversee and analyze all analytics platforms to assist in marketing plan
• Maintain communication via teams and outlook inboxes daily
• Maintain inbox organization of filing emails and keeping a clean inbox
• Actively prevent hacks by consistently reporting spam and malicious emails
• Maintain organization of sharepoint and backend file systems
• Updating “docs” as you use them to keep information current across our teams
• Maintain calendar of the Marketing verticals
• Maintain organization of Canva files and projects
• Maintain organization of Bowfish office space and participate in scheduled rotating cleaning schedules

Qualifications

• Bachelor's Degree
• 2+ years of marketing and graphic design experience:
• Email + social media marketing
• Adobe programs including Illustrator and Photoshop
• Strong foundation of content creation through photography, videography, and video editing experience
• Strong foundation of copywriting
• Artistic Ability Preferred
• Foundational understanding of Klaviyo and Shopify or equivalent systems
• Strong foundation of design and creative problem solving
• Strong project management knowledge & experience
• NDA agreement restricting the release or sharing of information owned by Bowfish such as trade secrets, financials, and other sensitive Bowfish assets

Skills

• Passionate about challenging industry standards of sustainability
• Hightly creative individual with an excitement for design
• Willingness to see any task through to the best of your ability
• Strong sense of integrity in your work
• Art background or enjoy creating new things from scratch
• Self-starter capable of thriving in a face-paced, constantly evolving environment
• Skilled at multitasking and working on various projects at the same time
• Able to support and collaborate with a close-knit team
• Lovely internet shopping and love learning the newest ecom trends
• Strong attention to detail and self-motivated person who can multitask across different projects
• Loves to teach and learn from others and committed to positively contributing to our team
• Takes initiative and has a high level of ownership + accountability for results for yourself and others

Benefits

• 401(k) matching
• Employee discount
• Flexible schedule
• Health savings account
• Paid time off

Pay

$55,000.00 - $70,000.00 per year

Schedule

Monday through Friday