Creative Manager

About the role

The Creative Manager serves as a creative leader for the organization, helping define and guide the visual and storytelling direction of the Blain's Farm & Fleet brand across all customer touchpoints. This role is responsible for helping contribute to the development and execution of a cohesive creative vision that aligns brand strategy, customer insights, marketing objectives, and business goals. The Creative Manager leads a multidisciplinary creative team and external partners to create compelling, market-relevant experiences across channels while ensuring consistency, innovation, and exceptional creative quality.

Responsibilities

• Define, communicate, and champion the creative vision for the brand across all marketing channels and customer experiences.
• Maintain creative standards that ensure a cohesive, differentiated, and compelling brand presence.
• Help lead concept development and creative storytelling for major campaigns, seasonal initiatives, brand activations, and strategic business priorities.
• Inspire and direct creative teams through all phases of development, providing clear creative direction, feedback, and mentorship.
• Serve as one of the organization's primary creative authorities and advisors on branding, design, visual communications, and customer-facing experiences.
• Foster a culture of creativity, experimentation, innovation, and continuous improvement within the creative team.
• Manage the end-to-end process of creative development, from concept ideation to final production, ensuring timelines and budgets are adhered to.
• Work closely with external agencies, freelancers, and internal/external photographers to execute larger-scale campaigns.
• Prioritize and manage multiple creative projects simultaneously, ensuring timely delivery and quality control.
• Influence the development of customer experiences across all touchpoints, ensuring creative solutions are aligned with brand promise and customer expectations.
• Ensure all creative work balances customer appeal, brand integrity, and commercial effectiveness.
• Maintain and evolve the company's visual brand identity, ensuring consistency across all marketing materials.
• Stay ahead of design and marketing trends to bring fresh, innovative ideas to the team and company.
• Analyze competitors and market trends to ensure the creative team's output is relevant and competitive in the retail industry.
• Work closely with the marketing leadership team to understand campaign objectives and ensure creative solutions align with strategic goals.
• Partner with marketing, merchants, and operations teams, influencing alignment across functions and organizational levels to produce materials that support seasonal promotions, special buys, brand activations, and more.
• Track the performance of creative assets across various channels and provide insights on effectiveness and areas for improvement.
• Use data-driven insights to optimize creative processes and improve the ROI of creative campaigns.

Qualifications

• 7 years of progressive experience in creative leadership, brand management, art direction, design, advertising, marketing, or related fields.
• Experience developing creative strategies and leading integrated campaigns across multiple channels.
• Proven ability to lead creative teams while balancing brand vision, customer needs, and business objectives.
• Retail, omnichannel, consumer brand, or agency experience preferred.
• Strong portfolio showcasing creative work in digital, print, and multimedia formats.
• Strong presentation, communication, and interpersonal skills.
• Strong problem-solving and analytical skills.
• Highly organized and strong attention to details.

Benefits

• Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

Pay

Base pay starting between $70,000 and $85,000 per year. The pay listed for this position may vary based on experience. Compensation decisions are contingent on the facts and conditions for each job opening, taking into consideration the minimum requirements outlined in the job description, such as training and experience, the position's work location, required travel (if any), and external market conditions when determining the final salary for potential new hires. Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain's Farm & Fleet position description for accurate pay range information.

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