Creative Lead - Tracksuit Studio

About the role

We're building something unusual: an in-house creative studio for a B2B SaaS brand, producing a wide range of bespoke content under one roof. We need someone to lead it—someone who’s one part creative director, one part editor-in-chief, one part creative production manager. Think SNL show-runner, not three jobs stitched together. You set the vision, vibe-check everything that goes out the door, and make sure it actually ships.

Responsibilities

• Develop concepts, campaigns, and brand platform work across every channel and format
• Provide creative direction across the full department; your authority extends beyond your direct reports
• Manage and grow a team of writers, video editors, TikTokers, social media managers and other talent who want to do the best work of their careers
• Concept and create key pieces yourself to keep your craft-soul alive and stay creatively match fit—you're a player/coach, not a spectator
• Work with product, growth, and marketing science to turn briefs into ideas that travel
• Brief and direct freelancers and production crews during campaign peaks and big brand moments
• Set the creative processes, review cadences, and quality bar as the department scales
• Keep voice, tone, and identity consistent everywhere—obviously Tracksuit in spirit, style and vibes
• Work closely with the Global Art Director, Brand Manager and wider design crew to ensure the brand asset buffet is growing not just follower counts
• Build a culture where ideas flow like an unhinged group chat at 2am, where people love challenging each other's work without feeling threatened or demotivated
• Give honest critique and mentorship that builds taste, not just manages workload

What we're looking for

• Experience leading creative talent and multi-disciplinary teams from concept to launch
• Proven track record shipping integrated campaigns at a high craft bar, whatever the budget
• Ability to set vision, influence senior stakeholders, and tie creative decisions to strategy
• A knack for turning even dull insights into culture-driving ideas people actually want to watch
• Excellent communicator: you simplify complexity, make fast calls, and bring people with you
• Experience managing agencies and partners across markets, known for raising quality and speed
• A portfolio of world-class craft and storytelling that earns attention rather than buying it
• Deep fluency in social and creator ecosystems, and how to turn cultural signals into breakthrough ideas
• Experience setting up creative operating rhythms with marketing, product, and design
• Full-stack creative capability: you produce, direct, and bring your own voice to a story rather than specialising narrowly

Benefits

• Competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency
• Employee Share Option Program (ESOP) so that everyone on the team shares in Tracksuit's success
• Annual wellness bonus, access to EAP (employee assistance programme), and generous annual leave
• Paid parental leave and support for a smooth return to work
• Annual L&D budget plus opportunities for growth, mentorship and exposure
• Office-first culture with flexibility to support balance and performance
• Epic Tracksuit wardrobe reflecting our vibe—fun, informal, practical and ready for anything
• Pet-friendly in principle and practice, with the occasional four-legged visitor adding to the charm