Creative Lead - Performance Marketing

Responsibilities

• Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices.
• Creative testing: Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests.
• Insight-to-action loop: Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
• Execution support: Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed.
• Cross-functional partnership: Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification.
• Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

Qualifications

• 6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience.
• Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms.
• Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows.
• Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates.
• Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates.
• Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation.
• Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments.
• Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration.
• Proven understanding of native engagement patterns from direct practice.
• Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints.
• Performance-first creative judgment; analytical and hypothesis-driven.
• Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems.
• Platform-native taste; understands what works in social feeds without losing brand quality.

Attributes

• Highly motivated with a passion for innovation and drive to exceed personal goals and client expectations.
• Exceptional attention to detail, internal quality control, and excellent craftsmanship.
• Able to describe technical concepts to clients and stakeholders in relatable terms and convey, persuade and sell an artistic vision.
• Strong time management abilities to self-manage and adjust to rapidly changing priorities.
• Absolutely successful track record of creative problem solving for technical and design challenges.
• Able to gracefully lead and work on multiple projects simultaneously under tight deadline pressure with a positive and helpful attitude.

Benefits

• Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs.
• Additional voluntary benefits like short-term disability plans and health coverage for dependents.
• 401(k) & HSA.
• Competitive PTO plan.
• 12 paid holidays throughout the calendar year, plus additional floating holidays.