Creative Lead, Growth Marketing

About the role

Our client, a leading media & entertainment company, is seeking a Creative Lead (Growth Marketing) to oversee the development, quality, and optimization of high-volume Growth Marketing creative across growth channels. This is a unique hybrid role that combines creative direction, production oversight, design and video expertise, platform fluency, and performance-minded optimization. The ideal candidate brings the creative judgment of a senior creative lead and the organization, follow-through, and coordination skills of an experienced producer. The ideal candidate has an exceptional eye for design and motion, understands how creative performs across CTV and digital platforms, and can quickly identify what is working, what is not, and how to make the work better. You'll report to the VP, Creative. This role is based in Los Angeles, CA. This position is W-2 only; we do not work with third-party firms or C2C arrangements for this role.

Responsibilities

• Oversee high volumes of static and video growth marketing assets each month, ensuring all work is accurate, polished, and aligned with approved key art, trailers, templates, and brand standards
• Review trailer adaptations to ensure they are well edited, paced effectively, branded appropriately, and optimized for the intended platform
• Conduct rapid, confident creative reviews across large volumes of work, identifying issues with layout, typography, pacing, music, messaging, branding, and overall effectiveness
• Partner closely with editors, designers, internal stakeholders, and agency partners to provide clear direction and actionable feedback
• Brief and connect with the creatives producing this work day to day, helping them understand the strategy, priorities, and expectations behind each assignment
• Develop and improve systems, templates, and workflows that allow designers and editors to produce high-quality work efficiently across hundreds of assets
• Identify opportunities to simplify production for assets that do not require extensive design development but still demand strong judgment around composition, typography, hierarchy, and brand expression
• Evaluate creative performance and use data to inform recommendations, optimizations, and future creative development
• Stay current on emerging capabilities, specifications, and creative opportunities across CTV and digital platforms
• Look for new ways to refresh and evolve existing templates so they perform better and feel more contemporary
• Concept static design approaches, copy directions, paid social spots, and branded EPS placements
• Identify opportunities to improve ideation, versioning, and production efficiency through the use of innovative AI tools
• Stay fluent in emerging AI tools and platforms for image, video, motion, copy, design, and workflow development
• Support copywriting and short-form messaging when needed
• Build structure around complex workflows, coordinating reviews and approvals, and ensuring work moves efficiently from brief through final delivery
• Collaborate with Growth Marketing and Creative Studio partners to translate marketing objectives into clear, inspiring briefs for designers and editors

Requirements

• 5+ years leading or overseeing growth, performance, or acquisition marketing creative
• Strong understanding of CTV and digital advertising ecosystems, including platform-specific creative requirements and audience behaviors
• Expert-level Figma skills; experience with Figma Weave is highly preferred
• Expert visual judgment across both static design and video creative
• Strong understanding of motion graphics, pacing, timing, music, editorial rhythm, and how video elements work together (personally editing and animating is not necessary)
• Ability to review a large volume of video spots quickly and confidently, identifying what is effective and what needs improvement
• Highly developed eye for layout, typography, hierarchy, composition, and brand consistency
• Experience creating scalable systems, templates, and production frameworks for high-volume asset creation
• Strong data literacy and the ability to translate performance results into clear creative recommendations
• Excellent briefing and communication skills, with the ability to give concise, actionable feedback
• Strong concepting skills across static design, copy, paid social, CTV, and branded placements
• Highly organized and process-oriented, with strong producer-like instincts: able to manage a high volume of concurrent creative work, track details and deadlines, maintain clear status across projects, identify potential issues early, and keep internal teams, creatives, and agency partners aligned
• Comfortable building structure around complex workflows, coordinating reviews and approvals, and ensuring work moves efficiently from brief through final delivery
• Proactive, curious mindset and a commitment to continuously learning about new platform capabilities and creative formats
• Ability to work quickly, manage competing priorities, and make sound creative decisions with confidence
• Help the team understand where AI can meaningfully accelerate production while maintaining strong creative judgment, brand consistency, quality, and legal standards
• Extensive experience working with both internal creative teams and agencies, in tandem (mandatory)

Work Environment

Location: Los Angeles, CA. Fully remote. Contract duration: 3 months.

Pay

The approximate pay range for this position is between $35.00 and $50.00 per hour. This is a good faith estimate; final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.

Benefits

• Medical, Dental, & Vision Insurance Plans
• Employee Stock Ownership Plan
• 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We're movers and shakers who don't mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.

Job ID: 143466