Growth Marketing Lead

Who We Are Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. The Role We're looking for a Growth Marketing Lead to grow new cardholder accounts across Imprint's partner credit card programs. The Growth Marketing Lead owns credit card acquisition across prescreen and invitation-to-apply (ITA) direct mail, card marketplaces and affiliates, paid search, paid social, and third-party email. The role is responsible for building these channels from an early stage, establishing operating infrastructure, vendor and bureau relationships, measurement frameworks, and repeatable execution processes, while delivering against approved account, cost per account, and credit quality targets. The role works closely with Risk and Credit. Targeting, offer, and channel decisions affect approval rates, credit performance, and program economics, and the Growth Marketing Lead is accountable for balancing acquisition volume with account quality. This is a senior individual contributor role. The Growth Marketing Lead operates through a combination of direct hands-on execution and external agency and vendor management. Budget recommendations are developed by this role and presented to General Managers and Finance for approval. Approved budgets are then managed and allocated by this role across channels and partners. This role reports to the VP of Marketing. Responsibilities Acquisition Strategy & Planning Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party emailTranslate GTM and partner objectives into acquisition plans covering target segments, channel mix, offers, flighting, budget recommendations, creative requirements, and KPIsDevelop budget recommendations for GM and Finance review, with expected approved accounts, cost per approved account, and payback by channelAllocate approved budgets across channels and partners to maximize approved account volume within cost and credit quality targetsPartner with GMs and Product to test welcome offers and partner reward structures by segment and channelRun the channel layer of Imprint's acquisition engine, which combines partner, Imprint, and bureau data to decide which prospect receives which partner offer, through which channel, and whenBuild and maintain acquisition playbooks and operating standards so new partner programs launch with owned acquisition channels readyEstablish an operating cadence across partners: intake, planning, launch, optimization, and reporting, with defined roles, SLAs, and measurement standards Prescreen & ITA Direct Mail Own Imprint's prescreen and ITA direct mail programs, including strategy, audience selection, offers, creative direction, vendor management, and performance measurementDefine prescreen criteria with Risk to balance response rate, approval rate, and early credit performanceManage relationships with credit bureaus, list vendors, and print and mail production partnersEnsure all prescreen campaigns comply with FCRA firm offer and opt-out notice requirements, coordinating with Legal, Compliance, and our issuing bank partnersBuild and maintain the measurement framework for direct mail, including holdout testing and tracking each campaign through response, approval, activation, and early delinquency Card Marketplaces & Affiliates Own Imprint's presence on card marketplaces and comparison sites such as Credit Karma, NerdWallet, and Experian, including pre-qualified offer integrationsManage affiliate platform operations, publisher onboarding, commission structures tied to approved accounts, and fraud and quality controlsIdentify and develop new marketplace and affiliate partnerships aligned with Imprint's target cardholder profileEnsure publisher creative and offer claims comply with partner brand standards, TILA/Reg Z disclosure requirements, and UDAAP Paid Digital & Third-Party Email Manage day-to-day execution across paid search, paid social, and third-party email through a mix of direct hands-on work and agency managementOptimize channels to approved accounts, including audience targeting, bid strategy, creative iteration, suppression and eligibility logic, and landing page coordinationUse partner first-party data, such as loyalty members and app users, for targeting, lookalikes, and suppression within each partner's data-sharing termsPartner with Product and Design to reduce drop-off across the application funnel, from landing page to submitted application to approvalEnsure all channel activity meets Imprint's compliance, issuing bank, and partner brand standards Measurement & Reporting Partner with Analytics to define attribution and incrementality measurement that separates owned channel acquisition from partner channel and organic volumeBuild and maintain acquisition dashboards and weekly reporting by channel and partner, tracking spend through approved accounts, activation, early spend, and early credit performance, with clear insights and recommended actionsDesign and execute a structured creative and offer testing program in partnership with Creative, including brief development, variant design, readout cadence, and iterationPartner with Lifecycle to coordinate suppression of existing cardholders and open applicants, frequency management, and the handoff from acquisition into onboarding programs KPIs Approved accounts by channel and partnerCost per approved account by channel and partnerCost per acquired, activated cardholder (CAC)Approval rate and first-transaction activation rate by channelEarly spend and early delinquency by channelCost per application and application volume as funnel diagnosticsDirect mail response rate and cost per responseMarketplace and affiliate contribution to approved accountsChannel incrementality where measurable Qualifications Required 7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgetsHands-on experience running prescreen or ITA direct mail programs, including credit bureau and list vendor relationshipsDemonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, working directly with Credit and Risk teamsWorking knowledge of credit card marketing regulation, including FCRA, TILA/Reg Z, UDAAP, and ECOA/Reg B, and experience moving creative through Legal, Compliance, and bank reviewHands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail. Working knowledge across all four preferredExperience managing a combination of direct execution and agency or vendor relationshipsStrong analytical capability: card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testingExperience building operating processes, including cadences, SLAs, and playbooks, in addition to running campaignsAbility to operate effectively in a multi-partner environment where acquisition programs must balance partner-specific requirements with scalable infrastructureClear written and verbal communication, including the ability to present budget recommendations and performance results to senior commercial stakeholders Nice to Have Co-branded credit card experience at an issuer, program manager, or brand partnerExperience with pre-qualified offer programs on card marketplaces such as Credit Karma Lightbox or Experian ActivateExperience building response and approval models in partnership with Data ScienceFamiliarity with incrementality testing or media mix modelingExperience coordinating with CRM and lifecycle teams on suppression and frequency management Perks & Benefits Competitive compensation and equity packagesLeading configured work computers of your choiceFlexible paid time offFully covered, high-quality healthcare, including fully covered dependent coverageAdditional health coverage includes access to One Medical and the option to enroll in an FSA20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parentsAccess to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.