Creative Director, Yahoo Search & Yahoo Mail
About the role
The Yahoo Creative Marketing Studio is a centralized shared services organization that powers the visual and verbal identity of Yahoo’s iconic portfolio. From News and Finance to Sports, Mail, and Search, we create integrated marketing campaigns that drive growth and brand affinity globally.
We sit at the intersection of utility and delight, operating as a high-energy hub of strategists, designers, and storytellers.
Key Responsibilities
Guide the team to develop innovative campaigns that reflect the brand’s identity and connect with users.
Elevate work from good to exceptional through your taste, judgment, and feedback, while balancing vision with precision—ensuring every touchpoint, from copy to design to execution, meets the highest standards.
Craft and refine briefs that set clear objectives, inspire bold ideas, and provide actionable direction.
Lead the conception and execution of multi-channel campaigns, including digital display, social, email marketing, and video storytelling.
Oversee all creative outputs to ensure they meet brand standards, visual storytelling excellence, and audience engagement goals.
Partner closely with Product Marketing, Product Design, and Engineering to craft actionable, strategic creative briefs.
Represent design and branding at the highest strategic levels to build cross-functional consensus.
Build strong partnerships with agency teams, ensuring work exceeds expectations and aligns with strategic goals.
Stay ahead of industry trends, emerging technologies, and creative innovations to keep campaigns fresh, relevant, and competitive.
Formulate ethical guidelines for how the creative team leverages AI platforms to maintain brand integrity and avoid market redundancy.
Qualifications
10+ years of creative leadership experience in digital media, advertising, or consumer tech, with a proven history of shaping high-level brand visions.
A portfolio showing exceptional visual taste, multi-channel campaign leadership, and master-level execution across video, digital, and upper-funnel brand initiatives.
Deep experience establishing strategic design and storytelling systems for complex consumer tech products (ideally communication or utility tools).
An AI-forward, continuous-learning mindset with a demonstrated openness to experimentation, adapting to rapidly evolving creative technologies, and utilizing AI as a force multiplier for creative expression.
Proven experience driving cross-team alignment on complex projects, negotiating through conflicting stakeholder feedback to establish clear creative pathways.
Skilled in modern design and collaboration environments (Figma, Adobe Creative Suite).
Exceptional communication and narrative skills, with the ability to articulate deep strategic rationale behind creative choices to senior business leaders.
Bachelor’s degree in Design, Fine Arts, Advertising, or a related field, or equivalent practical experience.