Creative Director, Viral Short-Form & Creator Growth

About the role

We are seeking a Creative Director, Short-Form & UGC to lead Educato's short-form creative strategy. This is a hands-on creative leadership role.

Responsibilities

• Own Educato’s short-form creative strategy across TikTok, Instagram Reels, YouTube Shorts, and paid social.
• Develop repeatable content formats, angles, hooks, and storylines for Educato.
• Write and improve scripts, creator briefs, hooks, captions, and on-screen text.
• Coach UGC creators and micro-influencers on how to make stronger videos.
• Give creators clear feedback on delivery, pacing, authenticity, framing, lighting, hooks, and CTAs.
• Turn rough creator ideas into content that feels native, engaging, and believable.
• Analyze short-form performance and turn data into new creative tests.
• Create and maintain a library of winning hooks, formats, trends, and creative learnings.
• Work with editors or edit directly when needed to shape videos into high-performing assets.
• Help us build a repeatable UGC system where creators get better over time.
• Stay extremely close to what is working on TikTok, Reels, and Shorts right now.

Requirements

• You have personally built or led a social account with 100k+ followers on TikTok, Instagram, YouTube Shorts, or a similar short-form platform.
• You have created or directed viral short-form videos, ideally with multiple videos reaching 500k+ or 1M+ views.
• You understand why videos go viral — hooks, retention, pacing, relatability, emotional payoff, shareability, and timing.
• You have strong creative taste and can explain why a video works or fails.
• You know how to make content feel native, not corporate.
• You are comfortable coaching creators, giving direct feedback, and helping them improve.
• You can write strong hooks and scripts quickly.
• You understand UGC, creator-led ads, and short-form storytelling.
• You can move fast, test lots of ideas, and avoid over-polishing.
• You care about performance, not just aesthetics.

Bonus points

• Experience with consumer apps, education, students, parents, or Gen Z audiences.
• Experience turning organic-style content into paid social ads.
• Experience managing creators, influencers, or UGC programs.
• Experience building a personal brand or creator-led business.
• Experience with CapCut, Premiere, Final Cut, Descript, or similar editing tools.
• Experience coaching non-professional creators to make better content.

What we're looking for

You might be a great fit if:

• You’ve personally made videos that got real distribution.
• You can explain why the first 1–3 seconds of a video work or don’t work.
• You know how to make educational content feel entertaining.
• You can help a creator sound more natural on camera.
• You can turn a boring product explanation into a scroll-stopping story.
• You have strong opinions on hooks, pacing, subtitles, framing, and CTAs.
• You are excited to build a creative engine, not just make one-off videos.