Viral Creative Producer

About the role

Own stunts end-to-end. Concept, talent, permits, locations, vendors, capture, clips, distribution, measurement.
Pressure-test ideas against virality, brand integration, and feasibility.
Push back when a concept won't translate.
Source talent, contractors, creators, and characters.
Raise outreach, negotiate, manage delivery.
Scope, budget, and run stunts.
Hire support staff as needed.
Coordinate posting, collab tags, and amplification with the social team.
Track views, reposts, downstream coverage, MQLs, SQLs, and pipeline impact per stunt.
Feed learnings back into the next one.
Stay obsessed with what's generating buzz online and IRL.
Take regular calls with independent producers and creators and build on what's working.

Requirements

A personal viral track record: you have built your own audience from real creative work, OR produced events, stunts, or experiences that have broken through online.
Demonstrated taste: an instinct for what will perform on the algorithms before the data is in.
End-to-end production ownership: talent, contracts, permits, COIs, vendors, schedules, releases.
High judgment under ambiguity: knowing which detail to fight for and which to let go.
Strong written and verbal communication, especially when briefing talent and aligning XFN partners.
Comfort in a high-expectations, fast-moving environment with real budget responsibility.

Qualifications

Nice-to-Haves: Existing relationships with internet-native talent, creators, or stunt collaborators.
Experience producing IRL activations, brand stunts, or events that punctured culture.
Personal experience as a creator or independent producer.