Creative Director/Producer - Direct Response

Key Responsibilities

• Collaborate with copywriters to align visuals with messaging for VSLs and ads.
• Generate and pitch creative concepts, hooks, and storytelling frameworks that maximize conversions.
• Occasionally attend or produce shoots to ensure creative vision is executed.
• Source and manage user-generated content (UGC) for campaigns.
• Post-Production Oversight: Manage editors through the full post-production process (video editing, graphics, sound).
• Provide detailed feedback and revisions to ensure high-quality, performance-driven content.
• Own the creative pipeline from brainstorming through delivery.
• Ensure deadlines are met and assets are optimized for testing and scaling.
• Work closely with marketing to analyze creative performance and iterate based on data.

Qualifications

• 5+ years of experience in creative direction, production, or related role in the direct response industry specifically in health and wellness.
• Proven ability to develop and execute high-performing creative concepts.
• Hands-on production experience — comfortable working with crews, talent, and UGC creators.
• Strong knowledge of editing workflows and ability to give actionable feedback to editors.
• Exceptional organizational and communication skills; able to manage multiple projects and stakeholders.
• A blend of creative vision and analytical thinking — you know how to craft stories that sell.