Creative Director, Partnerships & Collectibles
Crocs is seeking a Creative Director to lead creative vision and execution across brand collaborations, limited drops, and collectible storytelling. This role defines how Crocs shows up in partnership with other brands, talent, and cultural voices, ensuring every collaboration feels authentic, additive, and unmistakably Crocs.
About the role
Reporting to the Vice President, Global Creative, you will shape ideas that balance identities, ensuring no single voice dominates. You will lead a multidisciplinary team responsible for the full creative expression of partnerships, including campaign storytelling, packaging, product storytelling, e-commerce, and visual merchandising.
The ideal candidate is both a visionary and a builder—someone who understands how to create ideas that live across systems, partners, and product while maintaining clarity, craft, and cultural relevance.
Responsibilities
- Lead with vision: Define the creative direction for partnerships and collectibles, ensuring every collaboration feels balanced, intentional, and brand-right.
- Build ideas in partnership: Develop concepts that bring two brands together in harmony, creating something new without compromising either identity.
- Own the full expression: Oversee creative across campaigns, film, photography, packaging, e-commerce, and retail environments.
- Champion storytelling: Translate partnership strategy into compelling narratives that drive cultural relevance and consumer excitement.
- Design for product and drop culture: Shape how collaborations come to life through packaging, collectibles, and in-hand experiences.
- Lead and inspire teams: Guide a multidisciplinary team across art direction, design, and copy, setting a high bar for both thinking and execution.
- Collaborate cross-functionally: Partner closely with Marketing, Product, Merchandising, and external collaborators to align creative with business and cultural opportunity.
- Drive craft and consistency: Ensure all outputs reflect a high level of quality, cohesion, and attention to detail across every touchpoint.
- Navigate complexity: Manage multiple partners, timelines, and expectations while maintaining creative clarity and momentum.
- Present with impact: Communicate ideas and creative direction confidently to internal leadership and external partners.
- Stay culturally attuned: Bring awareness of trends, collaborators, and cultural movements to identify meaningful partnership opportunities.
- Experiment with new tools: Explore how AI, emerging technology, and evolving creative processes can unlock new ways to tell stories and create at scale.
Requirements
- Bachelor’s degree or equivalent industry experience.
- At least 10+ years of experience in creative roles across brand, agency, or in-house teams.
- At least 3+ years leading and developing creative teams.
- Strong experience in brand collaborations, partnerships, or cultural marketing.
- Proven ability to lead work across campaigns, packaging, retail, and digital touchpoints.
- Expert-level art direction, design, and/or copywriting skills.
- Strong storytelling and concept development abilities.
- Experience working with external partners, collaborators, and talent.
- Ability to manage complex projects with multiple collaborators.
- Excellent presentation and communication skills.
- Strong attention to detail and commitment to craft across all outputs.
- Understanding of consumer insights, trends, and cultural dynamics.
Pay
$155,000–$175,000. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
Schedule
This role follows the Collaborator persona, requiring in-office presence 4 days per week. Crocs operates on a flexible schedule blending in-person and virtual collaboration to drive creativity and strengthen relationships.
Benefits
- Company incentive program eligibility.
- Medical, dental, and vision coverage.
- Life and AD&D insurance.
- Short- and long-term disability coverage.
- Paid time off.
- Employee assistance program.
- 401(k) program with company match.
- Additional voluntary benefits.