Creative Director-Health & Wellness

About the role

The Creative Director will lead the creative function for Stonehenge Health, a health and wellness brand under the Hi-Altitude family. Reporting directly to the Chief Marketing Officer, this role will focus on owning creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes.

Responsibilities

• Translate the CMO's brand strategy and positioning into actionable creative direction across all channels
• Set visual direction for brand, performance, and web environments
• Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
• Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
• Operate as the senior creative voice within the marketing organization
• Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
• Partner with the CCO on joint approval gates for brand-facing creative
• Partner with the VP of Brand on visual direction for organic content and influencer creative
• Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
• Maintain testing cadence and iteration cycles informed by performance data
• Ensure performance creative meets channel-specific KPIs while protecting brand consistency
• Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
• Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
• Partner with the Head of CRO on the on-site testing roadmap and design execution
• Partner with the Head of Ecommerce on site merchandising and storefront design
• Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
• Build SLA frameworks and intake processes for creative requests across all channels
• Manage creative team capacity against demand from brand, performance, and ecommerce
• Scale internal video and post-production capacity to reduce reliance on external partners
• Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
• Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
• Hire and onboard additional creative team members as the function scales
• Establish performance standards, KPIs, and development plans
• Foster a culture of creative excellence, rigorous thinking, and high-output iteration
• Cross-functional Partnership
• Report to the CMO and operate as the centralized creative authority across all channels
• Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
• Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
• Coordinate with CCO on joint approval of brand-facing creative

Requirements

• 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above
• Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web)
• Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both
• Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMSS
• Strong understanding of testing and iteration cycles in DR and performance environments
• Proven ability to ship high-volume creative output without sacrificing quality
• Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment
• Health, wellness, beauty, or consumables industry experience preferred
• Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable)
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred

Key Qualities

• Visual leader who can also lead and develop a creative organization, not just manage it
• Performance-driven; understands creative as a primary growth lever, not just a brand asset
• Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business
• Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO
• Quality-obsessed; understands that creative excellence and performance discipline must coexist
• Thrives in a fast-moving, remote-first environment with a lean leadership structure

Benefits

• Competitive salary: $175,000 - $200,000 (based on experience)
• Flexible time off + 9 annual company-paid holidays
• Your Birthday is a paid vacation day (celebrate yourself!)
• 100% company-paid base plan
• Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• Pet insurance
• 3% employer contributions to 401(k) - no match required
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work From Home (WFH) stipend
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (we love learning)
• Employee recognition and rewards program
• Calm app subscription
• Fun company gatherings and a genuinely supportive team culture
• A healthy respect for work/life balance