Creative Director, Copy (Social)

About the role

VML is seeking the next brilliant Creative Director, Copywriter to join our world class creative team. You are a conceptual thinker who will lead always-on social for brand-owned organic channels, paid social, social-first activations and social within larger integrated campaigns.

Responsibilities

• Big idea thinking | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
• Concept | Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Create | Translate brand tone and voice across platforms while staying fluent in internet culture, memes and trends.
• Craft | Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios and more.
• Client facing | Partner closely with the client on an ongoing basis to identify opportunities, get feedback and alignment on creative approach and ensure the work is always meeting and exceeding expectations.
• Collaborate | Joins forces with project management, strategy leads and community management leads on scoping projects, casting and forecasting based on strategy. Help lead creative teams on production including pre- and post-production.
• Cultivate | Stay ahead of platform shifts, language trends and creative best practices in the social landscape.

Requirements

• Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• A deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.
• Automotive experience a plus.

Qualifications

• Deep understanding of social media platforms and trends.
• Experience in developing and executing social media strategies.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Knowledge of SEO and SEM principles.

Skills

• Strong conceptual thinking and writing skills.
• Ability to work under pressure and meet deadlines.
• Experience with social media analytics tools.
• Understanding of digital marketing trends and best practices.

Benefits

We offer a competitive benefits package, click WPP Benefits for more details. _ $100,000—$230,000 USD