Associate Creative Director, Copy (Social)

About the role

VML is seeking an Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture and people to brands. The role is ideal for a copy lead who can flex between big ideas and snackable content, understands tone like a second language, and thrives in the fast-paced environment of social media.

Responsibilities

• Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulate the "why" behind the creative.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

Requirements

• Minimum 7 years' experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice, and versatility across social platforms.
• A deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail, and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously, and work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• A passion for culture, design, branding, and how they intersect in the social space.
• An obsession with culture, internet trends, and the ever-evolving social media landscape.

Qualifications

• Automotive experience a plus.

Benefits

We offer a competitive benefits package, including full-time health coverage options, a generous 401k match, and a variety of paid time off offerings. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. The base salary range for this position at the time of this posting is $75,000—$180,000 USD. Click here for more details on our benefits.