Creative Director, Copy & Content

About the role

Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels.

Responsibilities

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
• Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
• Ensure consistency, clarity, and quality across all written communication and customer touchpoints
• Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
• Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
• Help define how each brand expresses itself while maintaining cohesion within the larger organization
• Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging
• Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective
• Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together
• Guide messaging strategies that support both brand building and business performance goals
• Lead the integration of AI-driven workflows across the copy and content organization
• Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency
• Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization
• Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem
• Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content
• Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development
• Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors
• Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement
• Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization
• Balance quality standards with speed and operational efficiency in a fast-paced environment
• Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure
• Manage multiple priorities and stakeholders while maintaining strong organization and communication

Qualifications

• 10+ years of professional copywriting experience, including significant time in creative leadership roles
• A Bachelor's Degree in English, Journalism, Communications or related field
• Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments
• Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications
• Experience architecting messaging systems and managing complex stakeholder relationships across matrixed organizations
• Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives — strongly preferred
• Experience with Rytr, preferred

Skills & Expertise

• Exceptional writer, editor, and storyteller with a precise command of language and an instinct for what resonates
• Deep fluency in brand strategy, messaging architecture, customer psychology, and content development
• Working knowledge of generative AI tools, prompt engineering, and AI-enabled creative workflows — with a clear point of view on where the technology is headed
• Broad copy oversight experience spanning digital, ecommerce, retail, social, advertising, internal communications, and executive-level messaging
• Confident presenter with strong stakeholder management skills and the ability to articulate creative rationale at every level of the organization
• Familiarity with modern creative operations, content systems, and DAM platforms

Leadership Attributes

• Strategic thinker with sharp editorial instincts and an uncompromising eye for detail
• Highly collaborative and influential leader who can align creative vision across departments and executive stakeholders
• Operationally minded — experienced in scaling teams, streamlining workflows, and building systems that enable creative quality at volume
• Genuine commitment to mentorship, talent development, and elevating the standard of creative excellence across the team
• Intellectually curious, adaptable, and energized by innovation — comfortable leading through ambiguity in a rapidly evolving creative landscape