Creative Director, Copy

What You Will Do

• Link Words to Business Value: Dive into data wrangling and creative performance insights, ensuring our messaging and campaigns are directly linked to measurable business outcomes.
• Craft the Interface: Write engaging, user-friendly copy within the product interface—including tooltips, notifications, and in-app guidance—ensuring a seamless customer experience.
• Drive Engagement: Develop compelling copy for email communications, from transactional emails to promotional campaigns, always keeping the customer journey in mind.
• Educate & Support: Collaborate with the customer success team to craft educational content (FAQs, help articles, and guides) that improves the customer onboarding and support experience.
• Mercandise with Words: Write clear, concise, and conversion-driven product descriptions for our ecommerce platform, highlighting key features, benefits, and use cases.
• Maintain Consistency & SEO: Ensure consistency in product messaging across all channels, adhering to brand guidelines while optimizing for search (SEO) and user engagement.
• Adapt for Partners: Tailor existing campaigns and product copy to fit our partners’ brands when our product is white-labeled and integrated into their consumer apps.
• Align Brand Voices: Collaborate with partner teams to ensure voice, tone, and messaging align with their brand while maintaining the integrity of our product’s core features.
• Scale the Operation: Lead meaningful process and innovation initiatives, helping us transition from a manual creative operation into a scalable, insight-driven engine.
• Establish Workflow Rigor: Design better systems to track product launches, overcome information-gathering challenges, and improve overall QA and workflow rigor across the creative team.
• Collaborate Cross-Functionally: Partner with UX designers, analysts, product engineers, and customer success teams to ensure copy enhances user experience and supports product goals.
• Stay Ahead of Trends: Conduct competitive research to stay informed about industry trends and best practices, ensuring our content remains relevant and impactful.

What You Need

• 7–10 years of experience writing copy that delivers quantifiable results.
• Strong capability in process design and operational strategy—you aren't afraid to wrangle data, build new systems, and establish workflow rigor where it’s currently developing.
• Experience owning and crafting a B2C brand voice and an end-to-end user experience.
• A strong portfolio showcasing engaging, revenue-driving, A/B tested, consumer-facing product copy.
• Excellent communication skills (writing and editing) with a sharp focus on clarity, persuasion, and customer engagement.
• The versatility to write in various tones and styles depending on the target audience, brand guidelines, and platform.
• Familiarity with UX writing principles and best practices for crafting in-app content.
• Experience writing for emails and understanding the customer journey from a content perspective.
• The ability to work independently and as part of a cross-functional team in a fast-paced environment.
• Knowledge of SEO and ecommerce best practices for product descriptions.
• Bonus: Experience working with white-labeled products and adapting copy for partner brands is a major plus!

Preferred Qualifications

• Bachelor’s degree in English, Communications, Advertising, or a related field.
• Experience working in SaaS, ecommerce, or digital product environments.
• Familiarity with UX/UI tools or email marketing platforms is a plus.

What We Offer

• Competitive compensation packages.
• The opportunity to collaborate with a creative, forward-thinking team and directly shape both the voice and the operational framework of a rapidly growing product and brand.