Creative Director - Advertising

Job Overview

The ideal candidate will lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms. They will establish and maintain creative guidelines, analyze creative performance data, and develop a consistent visual language that strengthens brand recognition while driving conversions.

What You'll Do

• Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
• Establish and maintain creative guidelines that align with brand identity while optimizing for performance
• Leverage the company's proprietary AI ad producing platform for campaign development
• Review and approve all ad creative before publication to ensure quality and effectiveness
• Develop a consistent visual language that strengthens brand recognition while driving conversions
• Analyze creative performance data to identify patterns and opportunities for improvement
• A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations
• Collaborate with the performance marketing team to optimize creative based on ROAS metrics
• Develop creative that addresses specific funnel stages and customer pain points
• Translate business objectives and customer insights into compelling creative strategies
• Stay current on platform-specific best practices and creative formats
• Develop a content calendar aligned with seasonal trends and promotional campaigns
• Balance short-term conversion goals with long-term brand building
• Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote
• Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns
• Provide clear creative briefs and constructive feedback to internal/external creative teams
• Work with data analysts to understand customer behaviors that inform creative decisions
• Education broader marketing team on creative best practices for performance channels
• Establish KPIs for creative performance (CTR, engagement rate, conversion rate)
• Present creative insights and recommendations to leadership
• Create reporting dashboards that showcase creative impact on business outcomes
• Quantify the ROI of creative optimizations and improvements

Requirements

• 5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
• Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
• Experience leading creative development for multiple product categories or campaigns simultaneously
• Portfolio demonstrating successful performance-driven creative campaigns with measurable results
• Background in visual design or art direction with a strong aesthetic sensibility
• Proficiency with design software (Adobe Creative Suite, Figma, Canva)
• Understanding of digital ad specifications and best practices across platforms
• Knowledge of A/B testing methodologies and creative optimization
• Familiarity with marketing analytics platforms and performance data interpretation
• Basic video editing capabilities or experience directing video content
• Marketing Expertise: Deep understanding of direct response and performance marketing principles, experience with e-commerce conversion funnels and customer journey mapping, knowledge of consumer psychology and visual persuasion techniques, ability to translate data insights into creative direction, understanding of platform-specific creative requirements and best practices, leadership & collaboration experience providing clear creative direction to designers and content creators, strong communication skills to articulate creative vision to stakeholders, interest in managing a high-throughput production environment, ability to balance creative integrity with performance requirements, experience collaborating with cross-functional teams (paid media, analytics, brand), skill in managing creative resources efficiently to meet campaign deadlines, strategic thinking data-driven decision-making approach to creative development, ability to identify trends and patterns in creative performance, forward-thinking vision for evolving creative strategy based on results, understanding of competitive landscape and differentiation strategies, ability to connect creative decisions to business outcomes