Creative Designer I

Safety

Actively cares, promotes, manages, and advocates safety at Western States. Ensures all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures, and standards. Maintains clean/clutter free work areas to ensure a safe environment for all WSECO employees. Adheres to required personal protective equipment (PPE) as identified in safety policy.

Essential Functions

• Produce high-quality videos and photos to align with internal and external messaging needs of a high-performing Caterpillar dealer, suitable for website, social media, presentation, YouTube and other platforms.
• Edit and produce videos using Adobe Premiere Pro and other editing software (Canva, DaVinci Resolve, After Effects).
• Work with the marketing team and other stakeholders to develop visual content for social media, website, and other marketing channels.
• Collaborate with the enterprise and operational departments to create product videos and demos.
• Manage and maintain all photography and videography equipment.
• Stay aware of trends in video and photo production to ensure the organization remains on the forefront of marketing design trends.
• Prepares work to be accomplished by gathering information and materials. Recommends multiple concepts by studying information and materials. Obtains approval of concept by assignee.
• Manages setting up lights, cameras and sound equipment for live video and photo shoots as needed.
• Creates storyboards when necessary, within corporate guidelines/standards.
• Manages multiple projects at once with the ability to articulate design concepts internally and cross-functionally.
• Completes projects at the direction of the Vice President of Marketing or other designated manager within Western States.
• Safeguards the Cat and Western States brand identities as per established guidelines and expectations.
• Sets educational opportunities in latest marketing products and trends to enhance knowledge and skill.

Skills, Knowledge, And Abilities

• Advanced skills in computer design software (Adobe CC) required along with deep understanding of graphic design and type setting.
• A strong knowledge of InDesign, Photoshop, Illustrator, Premier Pro, AfterEffects, Microsoft Office, Adobe Acrobat and PC operations is required.
• Basic web development/editing such as HTML and CSS is a bonus.
• Ability to apply designs into all media channels required.
• Ability to prioritize, organize, and manage a substantial workload. This includes being able to complete jobs in a timely manner or on a specified deadline.
• Ability to develop and maintain effective working relationships with others.
• Consistent attendance.

Education And Experience

• Bachelor’s degree in Marketing, Business, Design, Communication or related professional courses preferred.
• Minimum 5 years’ experience designing and producing print and video/interactive content required. Preference given to Equipment industry experience.

Physical Characteristics

• Must be able to sit for long periods of time along with walking, standing, climbing stairs, reaching pushing, pulling, leaning and twisting.
• Some exposure to extreme temperatures and high noise levels.
• Able to lift up to 35 lbs. in accordance with Western States’ Lifting Safe Work Practice to include amount and approach.
• Must be able to meet all safety requirements for applicable safety policies.