Cracked Growth Marketer

About the role

Brain Xiang is seeking a growth marketer to help launch and grow the company's current project, Dreamlens - an AI photographer app. The ideal candidate will leverage their experience in creating viral, engaging short-form video content and managing social media accounts on TikTok, Instagram Reels, and YouTube Shorts.

Responsibilities

• Work directly with the founders to grow organic and paid social channels from 0-1
• Research niches, content formats, trends and competitors
• Create original short-form content for TikTok, Instagram Reels, and YouTube Shorts
• Create high-performing short-form videos tailored for Meta, Google, TikTok, and other ad platforms
• Sources and coordinates UGC creators to deliver raw video content
• Edit raw footage into multiple formats optimized for different platforms and placements
• Manage publishing calendar and post content regularly with relevant hashtags, captions, and CTAs
• Built a significant Instagram/TikTok following either for yourself or a brand
• (Or expertise/specialization in a different growth channel)
• Proven experience creating viral, engaging short-form video content
• Proven experience creating high-performing creatives for paid ad channels
• Experience sourcing and working with UGC creators
• Strong editing, and post-production skills
• Comfortable being in front of the camera
• Experience managing social media accounts on TikTok, Instagram Reels, and YouTube Shorts
• Bold, creative, and unafraid to break norms
• Self-starter with high agency—able to own initiatives and move fast
• Interest in AI art and image generation
• Animation or motion graphics experience
• Portfolio of videos or social media handles with prior work

Requirements

• Proven experience creating viral, engaging short-form video content
• Proven experience creating high-performing creatives for paid ad channels
• Experience sourcing and working with UGC creators
• Strong editing, and post-production skills
• Comfortable being in front of the camera
• Experience managing social media accounts on TikTok, Instagram Reels, and YouTube Shorts
• Bold, creative, and unafraid to break norms
• Self-starter with high agency—able to own initiatives and move fast
• Interest in AI art and image generation
• Animation or motion graphics experience
• Portfolio of videos or social media handles with prior work

Skills

• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Knowledge of social media platforms and advertising channels
• Experience with video editing software
• Understanding of AI and image generation technologies

Benefits

• Opportunity to work directly with the founders of a successful startup
• Flexible remote work option
• Competitive compensation package

Pay

$60K - $100K

Schedule

Remote (US; CA)