Country Manager - MENA

About the role

You will drive the growth and market presence of OKX in MENA region, directly owning acquisition, activation, and trading-volume outcomes. Your mission: accelerate user growth, boost trading activity, and build OKX’s brand.

Responsibilities

• Own and deliver the market growth plan for your market: new users, active traders, trading volume and retention.
• Monitor user trends, competitor activity, and regulatory shifts to shape market strategy and uncover new growth levers.
• Localize and execute paid-acquisition and referral campaigns: ensure messaging, targeting, and timing align with the market culture and digital landscape.
• Activate and coordinate local influencer/KOL and community programs: engage key voices, host local activations and amplify user engagement.
• Remove funnel friction: identify and fix conversion blockers, and recommend experiments to improve flow.
• Build and manage local ecosystems and partnerships: collaborate with local payment partners, trading communities, media, and events to grow reach.
• Track, analyze and report key growth metrics weekly: derive actionable market insights.
• Represent OKX in-market: attend local fintech/crypto events, promote brand awareness, and deliver user-facing engagements.
• Work closely with both regional and global OKX teams — marketing, product, CRM, and partnerships — to align priorities, share insights, and ensure all initiatives are integrated toward common growth targets.

Requirements

• 7-10 years of experience in growth, marketing, or partnerships in fintech, crypto, or digital trading.
• Proven performance in your market: user acquisition, activation, and trading or transaction growth.
• Excellent understanding of the local digital, social and crypto ecosystem.
• Strong analytical skills and comfort making data-driven decisions.
• Fluent in Arabic and English; strong at stakeholder engagement and communication.
• Fast-moving, hands-on, execution oriented. Always focused on “what will move the needle.”

Qualifications

• Master’s degree in Business Administration, Marketing, Economics, or a related field.
• Experience in MENA region preferred.

Skills

• Strategic thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong interpersonal and communication skills.
• Knowledge of digital marketing tools and platforms.
• Understanding of crypto and blockchain technology.

Benefits

Competitive total compensation package.

Learning & Development programs and education subsidies.

Variety of team-building programs and company events.

Wellness and meal allowances.

Comprehensive healthcare schemes for employees and dependants.

Pay

Details TBD.

Schedule

Details TBD.