Corporate Director of Digital Strategy

About the Role

Arlo Hotels, an independent lifestyle hotel, is actively seeking a dynamic Corporate Director of Digital Strategy. This position will manage the brand's digital footprint, drive direct bookings to the Arlo website, and achieve overall Sales & Revenue goals for the Arlo Hotels Brand.

Responsibilities

• Manage all aspects of digital and eCommerce business operations, improve market share of direct channels, and drive online bookings.
• Responsible for business planning, online strategy, digital campaigns execution, and implementation, migration, and management of third-party vendors.
• Utilize CMS (WordPress) to manage the Arlo Hotels website, create landing pages, optimize user experience, drive demand, and improve conversions.
• Manage CRM and Email Marketing using Cendyn for transactional and marketing email campaigns and reporting.
• Set up and optimize SEM campaigns, including PPC, retargeting, display (GDN), and paid social (Facebook ads) on Google Ads and Bing.
• Plan and execute SEO campaigns.
• Create, write, and manage monthly content for the Arlo Blog to support SEO campaigns.
• Oversee GDS campaign management, including digital ad assets and channel spend strategy through the Amadeus partnership.
• Optimize and manage Metasearch campaigns on WIHP.
• Measure and report performance of digital and paid social campaigns, assess against goals (ROI and KPIs), and optimize spend and performance.
• Collaborate with Revenue, Sales, IT, F&B, and property teams to develop and identify new traffic and revenue-generating initiatives.
• Manage advertising spend on P&L and E-Commerce budgets for each property.
• Evaluate end-to-end customer experience across multiple channels and touchpoints.
• Collaborate with and manage agencies and vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption.
• Manage 3rd party supplier selection, price negotiations, budget management, and project management.

Requirements

• 5-10 years of proven working experience in digital marketing and E-Commerce.
• Strong commercial background with a proven track record in online revenue generation.
• Demonstrable experience managing metasearch, SEO, PPC, display, and paid social campaigns.
• 5+ years of experience working with CRM platforms and executing email marketing campaigns.
• HTML coding experience strongly preferred.
• Strong analytical skills, data-driven thinking, and solid knowledge of Excel and website analytics tools (e.g., Google Analytics).
• Strategic planning, goal setting, and excellent project management skills.
• Strong communication and organizational skills.
• Hotel industry experience highly preferred.
• Master's or Bachelor's degree required.

Pay

Salary Range: $155,000 - $185,000