Core Accounts Representative

About the role

The Core Accounts Representative is an empowering role dedicated to ensuring the success of our System Integrators and End-Users. This position is responsible for cultivating strong relationships and providing system integrators and end-users with the necessary resources, training, and incentives to expand their business with the Ignition platform. This role requires a data-oriented and proactive approach to managing the partner lifecycle, providing critical insights to the broader team, and representing the company to grow the Integrator ecosystem. You will be instrumental in ensuring the successful adoption of the Ignition platform and expanding our Integrator footprint. The ideal candidate will have a passion for building long-term ecosystem growth. This is a full-time role with remote, hybrid, on-site opportunities available. Occasional travel is required.

Champions for industrial automation innovation and driven by a mission statement to empower our customers to swiftly turn great ideas into reality by removing all technological and economic obstacles, we create and deliver solutions that relieve pain points, bring efficiency to operations and optimize integration. Our passion goes beyond customers. We celebrate your personal and professional milestones, and we support our teams with meaningful work in a collaborative environment. We find that great work-life balance inspires teams to do their best work and empowers people to live their best lives. That's why diversity, fun, and flexibility are ingrained into our work culture. The Inductive Automation team understands the importance of personal growth and social connection. So things like time for professional development, or company and team activities are baked right into the schedule to keep us all engaged, connected, and prospering.

Responsibilities

• Managing a portfolio of Core Account System Integrators or End-Users as strategic revenue accounts and building and maintaining strong multi-level relationships (e.g., Owner/President, Engineering Manager, Engineers, Sales/Marketing)
• Activating dormant integrators or end-users into first-time Ignition purchasers by executing structured outreach, enablement, and pipeline development campaigns
• Leveraging recognition, tiering, and incentives to motivate integrators, ensuring program benefits (discounts, co-marketing, visibility) are tied to performance and project execution
• Driving integrator growth by increasing the number of projects, revenue contribution, and end-user accounts influenced by each Core Account
• Tracking and reporting Core Account performance in CRM, spotting trends, ensuring accurate projections, engagement scorecards, integrator tier assignments, and recommending corrective actions
• Assisting in preparing and delivering technical demos to integrators and end-users
• Collaborating with Marketing, Training, and Sales Engineering teams to provide resources, campaigns, and technical support needed to accelerate adoption of Ignition to integrators and end-users as necessary
• Staying informed about industry trends, competitor offerings, and market shifts impacting integrators/end-users, and using these insights to position Ignition for greater market penetration
• Strengthening the Core Account ecosystem and drive channel visibility by representing Inductive Automation at IA events and integrator-led campaigns

Requirements

• Bachelor’s degree in Business, Engineering, or related field or 4 years of equivalent experience
• Minimum of 2 years of experience in account management, channel sales, or business development, ideally in industrial automation, software, or technology distribution
• Demonstrated success in growing channel partners or strategic accounts against measurable revenue targets
• Strong relationship-building skills with ability to engage executives, managers, engineers, and sales/marketing teams at partner organizations
• Experience running structured business reviews, forecasting, and pipeline management in a CRM (Salesforce, HubSpot, or equivalent)
• Excellent communication and presentation skills
• Must pass Core Account Representative Training Program within probationary period of 12