Copywriter - Nonprofit

About the role

This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint. You'll write the words that go inside paid ads, landing pages, experiments, and email campaigns, with a primary focus on nonprofit and mission-driven organizations.

Responsibilities

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission.
• Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Conduct conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis.
• Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires.
• Collaborate closely with growth strategists. Your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.
• Build, train, and manage brand-specific AI writing agents. You’ll be creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve.

Requirements

2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.

Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing. A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing, ideally including nonprofit or fundraising work.

Able to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.

Strong strategic instinct. You understand why copy converts, not just what sounds good.

Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.

Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.

Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.

AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale.

Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.

Must Haves:

• Experience writing copy for nonprofit or mission-driven organizations (examples could include donation pages, fundraising appeals, or donor communications.)
• Experience writing copy for CRO, experimentation, or growth marketing.
• Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
• Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
• Familiarity with A/B testing methodology. You understand control vs. variant, statistical significance, and how copy variables are isolated in tests.
• Experience writing email/SMS copy.
• Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.

Qualifications

Must have a bachelor's degree in English, Communications, Marketing, or a related field.

Must have a strong understanding of SEO, SEM, and other digital marketing strategies.

Must have excellent writing and editing skills, with a proven track record of delivering compelling, effective copy that drives results.

Must have a solid grasp of copywriting principles, including the importance of clarity, conciseness, and persuasive language.

Must have experience working with analytics and data to inform and optimize copy.

Must have a deep understanding of the nonprofit sector and the unique challenges and opportunities it presents.

Must have experience working with a variety of clients and industries, including but not limited to nonprofit, B2B, and B2C.

Must have experience using AI tools and platforms, including but not limited to GPT, Claude, and similar tools.

Must have experience managing multiple clients and projects simultaneously, prioritizing tasks, and meeting deadlines.

Must have experience working in a fast-paced, collaborative environment, and be able to adapt quickly to changing priorities and requirements.

Must have excellent communication and interpersonal skills, with the ability to work effectively with a diverse range of stakeholders, including clients, team members, and vendors.

Must have a passion for storytelling and the ability to convey complex ideas in a clear and engaging manner.

Must have a strong attention to detail and the ability to identify and address issues in copy before they become problems.

Must have a strong work ethic and a commitment to excellence in all aspects of the job.

Must have a valid driver's license and access to a reliable vehicle, as travel may be required.

Must be able to work flexible hours, including evenings and weekends, as needed.

Must be able to work remotely and be self-motivated.

Must be able to work in the United States.