Copywriter - Nonprofit

About the role

This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint. You'll write the words that go inside paid ads, landing pages, experiments, and email campaigns, with a primary focus on nonprofit and mission-driven organizations.

Responsibilities

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission.
• Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis.
• Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires.
• Collaborate closely with growth strategists. Your copy is the execution layer of their experimentation roadmap.
• Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining the craft, originality, and strategic rigor that make great copy.
• Build, train, and manage brand-specific AI writing agents. You’ll be creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve.

Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing. A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing, ideally including nonprofit or fundraising work.
• Ability to write across multiple brand voices quickly and accurately. You can absorb a voice guide and produce on-brand copy on the first pass.
• Strong strategic instinct. You understand why copy converts, not just what sounds good.
• Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
• Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
• Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
• AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.

Qualifications

• Experience writing copy for nonprofit or mission-driven organizations (examples could include donation pages, fundraising appeals, or donor communications.)
• Experience writing copy for CRO, experimentation, or growth marketing.
• Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
• Familiarity with A/B testing methodology. You understand control vs. variant, statistical significance, and how copy variables are isolated in tests.
• Experience writing email/SMS copy.
• Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.

Skills

• Conversion copywriting
• Direct-response writing
• CRO copywriting
• Performance marketing copywriting
• Writing for nonprofit and mission-driven organizations
• Writing for CRO, experimentation, or growth marketing
• Writing paid media copy (Meta, Google, LinkedIn)
• A/B testing methodology
• Email/SMS copywriting
• Building AI writing agents

Benefits

None listed.

Pay

This is a 1099 independent contractor position. The hourly rate for this role ranges from $60–$80, depending on qualifications, relevant experience, and the specific scope of work assigned.

Schedule

Remote (U.S.)