Copywriter, Jr.

About the Company

WITHIN is recognized as the world’s first Performance Branding company, dedicated to partnering with leading brands worldwide to accelerate business growth through innovative marketing strategies. Our unique integrated operating model dissolves traditional marketing silos by combining creative, media, performance, and brand initiatives across multiple channels. We offer a comprehensive suite of services including media buying, creative development, SEO, lifecycle marketing, retail media, affiliate marketing, and influencer collaborations. This holistic approach enables us to deliver aligned marketing strategies directly tied to our clients’ core business objectives. Our client portfolio features iconic brands such as The North Face, Timberland, Ben and Jerry’s, and Jose Cuervo, reflecting our capacity to handle diverse and complex brand needs. At WITHIN, we foster a collaborative and dynamic environment where continuous growth and challenge are encouraged. Our teams are small, versatile, and closely knit, allowing us to be agile and innovative in solving problems and building scalable systems. We leverage cutting-edge AI technology across all functions to work smarter, make data-driven decisions, and elevate our creative and operational capabilities. With a presence in New York City and options for remote work, we support our employees’ professional development and work-life balance through competitive salaries, comprehensive benefits, and a culture that values innovation and growth.

About the Role

We are seeking a talented and motivated Copywriter to join our creative team. The ideal candidate will possess a keen understanding of how to craft compelling narratives that resonate with B2B audiences and make complex products and services accessible and engaging. This role involves developing high-quality content across multiple formats and platforms, including case studies, email sequences, sales enablement materials, thought leadership articles, website content, landing pages, presentations, and more. The Copywriter will work closely with art directors, design leads, account managers, and producers to ensure that all creative output aligns with strategic objectives and brand voice. The role requires a proactive approach to using data and performance insights to refine creative work continuously. The successful candidate will be responsible for developing concepts for modular content, long-form campaigns, and integrated 360 initiatives. Collaboration and communication are key, as is the ability to manage multiple projects under tight deadlines. The Copywriter will also be encouraged to bring innovative, non-traditional solutions to client challenges and contribute to the growth and evolution of our creative offerings. This position offers an exciting opportunity to work with renowned brands, utilize emerging platforms, and grow within a fast-paced, technology-driven environment.

Qualifications

• 2-4 years of experience in a copywriting role, with a focus on B2B content
• Strong portfolio showcasing B2B and performance marketing work; DTC and social media samples are a plus
• Excellent writing, editing, and storytelling skills
• Up-to-date knowledge of cultural trends, emerging platforms, and new storytelling formats
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Receptive to feedback and able to take direction effectively
• Experience working collaboratively with cross-functional teams
• Proficiency in using data and analytics to inform creative decisions
• Familiarity with AI tools and innovative marketing technologies is a plus

Responsibilities

• Create compelling content tailored to B2B audiences across various formats including case studies, email sequences, sales enablement, and thought leadership pieces
• Develop diverse content types such as ad overlays, website copy, landing pages, manifestos, presentations, and more
• Utilize data and performance insights to optimize creative output and proactively incorporate learnings into content development
• Maintain high standards of quality and consistency across all client projects and deliverables
• Conceptualize and develop ideas for modular content, long-form campaigns, and integrated marketing initiatives
• Collaborate with team members on strategic concept decks and project planning
• Push creative boundaries and contribute innovative solutions to client challenges
• Communicate proactively with creative, design, account, and production teams regarding project progress and resource needs
• Stay informed on industry trends, emerging platforms, and new storytelling techniques to keep content fresh and relevant

Benefits

• Competitive base salary ranging from $65,000 to $70,000, commensurate with experience and skills
• Unlimited vacation policy to support work-life balance
• Monthly phone stipend to assist with communication needs
• Comprehensive medical, dental, and vision insurance options
• 401(k) plan with company matching contributions
• Dog-friendly office environment
• Hybrid work model combining remote and in-office work for flexibility