Copywriter I

About the role

Tire Rack is seeking a creative and detail-oriented Copywriter I to join our Marketing Content Management team. The ideal candidate is a strong writer with a passion for storytelling, marketing communications, and producing content that informs, engages, and converts. We're especially interested in individuals who have an enthusiasm for the automotive industry and enjoy translating technical product information into content that resonates with enthusiasts and everyday drivers alike.

Responsibilities

• Content Creation & Copywriting
• Write compelling content for print materials, websites, product pages, advertising campaigns, and other marketing initiatives.
• Develop engaging, persuasive, and informative copy that aligns with Tire Rack's brand voice and business objectives.
• Create high-quality product descriptions and supporting content that enhance the customer experience.
• Digital Marketing & SEO
• Create SEO-friendly content optimized for search visibility and customer conversion.
• Apply keyword research and SEO best practices to improve content performance and digital engagement.
• Support content marketing initiatives and contribute to social media content development.
• Collaboration & Process Improvement
• Partner with designers and creative teams across Tire Rack Marketing to develop integrated campaigns and customer-facing content.
• Collaborate with the UI team to develop and implement copy-proofing workflows that ensure content accuracy and consistency.
• Support content management initiatives and contribute to continuous improvement efforts across marketing operations.
• Perform other duties and special projects as assigned.

Requirements

• Strong editorial, proofreading, and professional writing skills.
• Familiarity with keyword research and SEO copywriting best practices.
• Experience with social media and content marketing.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for writing with an excellent portfolio of work.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Benefits

Local travel is required.

Pay

Standard Schedule Monday through Friday
Hrs: 8:00 a.m. - 5:00 p.m.
Additional hours, including occasional Saturdays and Sundays, may be necessary based on business needs.

Schedule

Standard Schedule Monday through Friday

Benefits

Local travel is required.