Copywriter I

RealPage is a leading provider of comprehensive property management software solutions designed to streamline operations and enhance the efficiency of real estate professionals. With a focus on innovation and customer-centric services, RealPage serves a diverse portfolio of clients ranging from property owners and managers to developers and investors. The company prides itself on fostering a collaborative and inclusive work environment that encourages growth, creativity, and continuous learning.

About the Role

We are seeking a talented and detail-oriented Content Writer to join our dynamic marketing team. In this role, you will be responsible for creating compelling, branded, and user-focused copy that resonates with our clients and their target audiences. Your primary focus will be on producing high-quality content across various platforms, including web pages, sales collateral, and creative brand narratives. The ideal candidate will have a strong understanding of SEO best practices, excellent research skills, and the ability to manage multiple projects simultaneously while adhering to deadlines. Collaboration across departments such as design, branding, and strategy will be essential to ensure consistency and effectiveness in messaging. Success in this role will be measured by the ability to craft distinctive content that elevates our clients' brands and drives engagement.

Responsibilities

• Create unique, engaging, and brand-specific written content that supports lead generation efforts, including website copy, marketing materials, and sales collateral
• Develop content that aligns with brand tone, voice, and guidelines
• Manage multiple projects efficiently, ensuring timely delivery of all assignments
• Proofread and edit content for style, grammar, tone, and adherence to internal standards
• Conduct research to gather relevant and location-specific information for content development
• Translate client and internal feedback into improved, polished copy
• Collaborate with brand strategists and designers to develop content strategies and layout for custom websites
• Continuously seek ways to enhance collaboration, communication, and workflow processes
• Perform additional duties as assigned by management to support team objectives

Qualifications

• BA in English, Journalism, Communications, or a related field (preferred)
• 1-2 years of professional writing experience
• Proficiency in researching and producing informative, engaging copy with minimal supervision
• Experience implementing SEO strategies in digital content
• Strong proofreading skills with attention to detail
• Excellent command of grammar, spelling, and punctuation
• Ability to adapt content style to different brand voices and contexts
• Receptive to feedback and capable of refining content accordingly
• Proficiency in AP style
• Proficiency in Microsoft Office Suite
• Experience with AI prompts and platforms (preferred)
• Effective communication skills for remote collaboration

Benefits

• Competitive salary package
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Opportunities for professional development and training
• Performance-based bonuses and incentives
• Flexible work arrangements and remote work options