Copywriter - Freelance

About the role

VML/Passport Brand Designs is seeking a Copywriter - Freelance for our NY office. The Copywriter - Freelance will work closely with art directors and strategists to conceive and create concepts for digital, social and traditional channels. The entire creative team will work together to translate these ideas from the written tone into a finished ad to meet our clients' business objectives. Our creative teams always strive to create boundary-pushing, award-winning work.

What You’ll Do

• Manage and own assigned projects, managing all aspects of the copy, creative work, budget, and presenting.
• Work with Creative Directors, ensuring quality and accuracy on all creative products.
• Make recommendations to senior leadership and other team members on how to improve process and product.
• Create efficiently conceptualizing, planning, producing, refining, and leading a diverse range of creative ideas and concepts.
• Work in a Copywriter capacity and perform the duties of the position when in this role.
• Drive the creative solution for new business pitches.
• Offer proactive solutions and ensure successful progression.
• Collaborate with client service Account Director(s) regarding business scopes, financials, schedules, and planning.
• Collaborate with creative leaders with interviewing, hiring, training, and the evaluation of junior Creative staff.

Who You Are

• Leader: Entrepreneurial attitude, ability and appetite to create, bring people together, possess an innate knack to marshal people and create gravity around ideas, prioritize, organize, and multitask effectively, exhibit client service approach with results-driven performance, effectively solve marketing problems with creative solutions.
• Open and collaborative: Champion of team environments that are comfortable with ambiguity and encourage collaboration, accept constructive internal and client comments with regard to concepts and copy.
• Experimenter: Embrace the unknown, ready to break process, excited by opportunities to create new rather than default to plugging-in to existing ones, lean towards experimentation, see technology as a tool for creativity, provide guidance across departments in a team and matrix environment.
• Ego-less: All wear the hats that need wearing, mentality that makes the team successful.

What You’ll Need

• Bachelor’s degree plus three or more years of copy experience in an advertising, marketing or experiential, creative agency environment.
• Experience within the B2C CPG sphere is especially relevant for this role.
• Advanced competencies in Microsoft Office, Internet environments, and industry-standard software programs.
• Understanding of both the art and copy side and the ability to evaluate both.
• Experience in and ability to evaluate all mediums to develop fully integrated marketing campaigns.
• Strong portfolio of work that demonstrates strategic, conceptual, and creative thinking.
• Excellent presentation skills.

Compensation

The compensation for this position at the time of this posting is $65—$75 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.