Copywriter (Contract / Freelance)

Responsibilities

• Write customer-facing short-form copy across ROKA’s marketing channels, including email, paid ads, website headers, landing pages, and campaign assets
• Create high-converting email subject lines, preview text, and headline hooks
• Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
• Craft concise product messaging that clearly communicates features, benefits, and performance advantages
• Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
• Continuously iterate on copy based on performance data, feedback, and channel learnings
• Research customer insights, product reviews, and competitive positioning to strengthen messaging
• Support ongoing website updates, launches, and seasonal campaign refreshes
• Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints

Requirements

• 3+ years of copywriting experience, ideally in a fast-paced, consumer brand environment
• Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)
• Exceptional writing, editing, and proofreading skills with high attention to detail
• Proven ability to write concise, conversion-focused short-form copy
• Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines
• Strong understanding of audience, tone, and what drives engagement and action
• Comfortable working independently while managing multiple projects and deadlines
• Highly organized, responsive, and able to incorporate feedback efficiently
• Collaborative mindset with strong communication skills
• Curiosity and a bias toward learning — you actively seek to understand the product, customer, and market